Omar Berrada | Man Utd CEO

Everyone knew that Wilcox prefers a back 4 formation so why did these idiots then appoint a manager who has only ever used a back 3?

They should all be on the same page when it comes to appointing managers.
Because it's not a big difference recruiting for a back 3 or 4?

We've recruited pretty well since they came in. They would definitely have outlined their recruitment plans to Amorim and he would have been ok with them when he joined, it's not like they would have hired him without him being onboard.
 
They don't fully back the managers how?
By not signing the players they want? How hard is it to understand? You get a manager who has specific requirements for positions in his formation and all you do is sign a 20 year old for the LWB and 3 attackers (again a young unproven striker). This is fully backing to you?
 
Don't you know that backing the manager means letting them say whatever the hell they want and ignoring results and performances.
So, you need results and performances first in order to earn backing? He got like 4 players and you expect him to do what exactly? We are where we are on the table - within touching distance of European spots.

And its about time someone calls out this moronic board.
 
By not signing the players they want? How hard is it to understand? You get a manager who has specific requirements for positions in his formation and all you do is sign a 20 year old for the LWB and 3 attackers (again a young unproven striker). This is fully backing to you?

Think you are completely unrealistic in your expectations.
 
So, you need results and performances first in order to earn backing? He got like 4 players and you expect him to do what exactly? We are where we are on the table - within touching distance of European spots.

And its about time someone calls out this moronic board.
Oh please, stop it. Amorim was an absolute disaster, by a number of metrics he's one of the worst PL managers, not just for us. Two things can be true. The football management team, starting with Ratcliffe, can be poor and have made a series of really poor decisions. At the same time, Amorim has shown he lacks many of the basics to be a top coach with his utter failure to adapt. He's been angling for an out for a while now.
 
So, you need results and performances first in order to earn backing? He got like 4 players and you expect him to do what exactly? We are where we are on the table - within touching distance of European spots.

And its about time someone calls out this moronic board.

I dunno, maybe not oversee the worst league performance for 40+ years. Maybe not too look inept with your in game decision making, to not publicly criticise the team and players your supposed to be motivating and maybe to not pick a public fight with the very same people that were backing you despite the aforementioned issues.

I'm not saying the board are perfect, but in what world is Amorim in the right? At what other club would he have lasted even this long?
 
So, you need results and performances first in order to earn backing? He got like 4 players and you expect him to do what exactly? We are where we are on the table - within touching distance of European spots.

And its about time someone calls out this moronic board.
He should have been sacked before even getting those players in the summer. Anywhere else at a big club and he would have been gone back in May. The board absolutely have been questioning but their failing have been in not acting much sooner, just like they should have sacked ETH and yet they gave him another window and 6 months.

If I was Ratcliff I would fire all of Berrada and Wilcox, and whoever else was involved in the ETH and Amoring 2 year disaster period.
 
I dunno, maybe not oversee the worst league performance for 40+ years. Maybe not too look inept with your in game decision making, to not publicly criticise the team and players your supposed to be motivating and maybe to not pick a public fight with the very same people that were backing you despite the aforementioned issues.

I'm not saying the board are perfect, but in what world is Amorim in the right? At what other club would he have lasted even this long?
I never said Amorim holds no responsibility but i also don’t think he got a fair chance under this board.

And with backing I meant it in a financial sense. Just keeping him in the job without signing important players is no backing. imo obviously.
 
He should have been sacked before even getting those players in the summer. Anywhere else at a big club and he would have been gone back in May. The board absolutely have been questioning but their failing have been in not acting much sooner, just like they should have sacked ETH and yet they gave him another window and 6 months.

If I was Ratcliff I would fire all of Berrada and Wilcox, and whoever else was involved in the ETH and Amoring 2 year disaster period.
Exactly! He needed to go after the EL final. But if you keep him, you better sign players. He needed midfielders and wingbacks. Also an experienced striker. He got none. Hence my argument. Amorim has his fair share of blame as well but you can’t decide to keep him in the job and not sign the players needed for his complicated system.

Its like saying we wont sign midfielders for Enrique, make do with Casemiro and Bruno.
 
Exactly! He needed to go after the EL final. But if you keep him, you better sign players. He needed midfielders and wingbacks. Also an experienced striker. He got none. Hence my argument. Amorim has his fair share of blame as well but you can’t decide to keep him in the job and not sign the players needed for his complicated system.

Its like saying we wont sign midfielders for Enrique, make do with Casemiro and Bruno.
I don't think we fire Omar at all, or Wilcox personally.

I think Wilcox could go back to his Technical Director role that he was hired for, and we get a really top Sporting Director.

The reality is INEOS have had two windows now, and the first they were new and couldn't plan a great deal.

When City for example got taken over, the squad overhaul took a while and the infrastructure too took a while to build. Liverpool under Klopp took a while with FSG too.

You don't just go into a summer window and you're challenging again, we have fallen off a cliff with investment in the right areas. We've overhauled Carrington we've bought some players for squad building and we've reduced the wage bill so we're building.

I think we need another window or two and a top coach and we'll be nailing Champions League consistently and we start to see glimpses of challenges that will fade out in February before we can really go all the way.

What we need now is a top coach hiring, no bullshit and a solid summer plan.
 
Oh please, stop it. Amorim was an absolute disaster, by a number of metrics he's one of the worst PL managers, not just for us. Two things can be true. The football management team, starting with Ratcliffe, can be poor and have made a series of really poor decisions. At the same time, Amorim has shown he lacks many of the basics to be a top coach with his utter failure to adapt. He's been angling for an out for a while now.
And thats why I said that a manager who needs a squad revamp can’t work under this leadership. Because they cant do it.

Just get Pep or Enrique and they would struggle as well. Not to the extent of Amorim because as you said, he was out of his depth.
 
Send this clown packing with Amorim. Guys a fraud.
 
Exactly! He needed to go after the EL final. But if you keep him, you better sign players. He needed midfielders and wingbacks. Also an experienced striker. He got none. Hence my argument. Amorim has his fair share of blame as well but you can’t decide to keep him in the job and not sign the players needed for his complicated system.

Its like saying we wont sign midfielders for Enrique, make do with Casemiro and Bruno.
He personally wanted Bruno to stay and employed him in CM despite the obvious lack of reason behind it. And in what planet was he going to get all the needed players in 2 windows? He obviously was on board with whoever decided that going for both Cunha and Mbeumo was the best path while still keeping Bruno. And him wanting experienced striker, would have helped the club by not being absolute shit last year and getting CL. So not sure what are you trying to defend. He was practically digging his own grave, nobody but himself to blame.
 
He is a City agent or incompetent. Either way, he should be sacked as well
He and Willcox have been playing or working at our rivals. What in the name of hell made us hire these clowns? Only an incompetent buffoon like Ratcliffe and the Glazers could do this and sell it to us as "best in class". What happened to "the United way"? Are these the people who our owners think will bring it back to the club?
 
He personally wanted Bruno to stay and employed him in CM despite the obvious lack of reason behind it. And in what planet was he going to get all the needed players in 2 windows? He obviously was on board with whoever decided that going for both Cunha and Mbeumo was the best path while still keeping Bruno. And him wanting experienced striker, would have helped the club by not being absolute shit last year and getting CL. So not sure what are you trying to defend. He was practically digging his own grave, nobody but himself to blame.
I’m trying to defend his retaliation against the non activity for the January window. A wingback and a midfielder would have boosted the team’s chances for Europe. 7 players in 3 windows is not too much to ask for.
 


We were led to believe that not only was he a strong supporter, but that he more or less appointed him head coach by taking on the DoF role himself.

What I find curious about this, is whether as a City guy and with the City links to Amorim, this was already in his head before going from a commercial man with no football authority at City to the CEO of the biggest club in the land.
 
I’m trying to defend his retaliation against the non activity for the January window. A wingback and a midfielder would have boosted the team’s chances for Europe. 7 players in 3 windows is not too much to ask for.

That statement is only correct if you aren't asking for expensive players but upward of 300m in 3 windows is a lot to ask for, especially when the window calculation includes winter windows which only hides the fact that we are talking about 300 plus millions in 14 months. Truth be told in most places 300m over 3 years would be a lot.
 


We were led to believe that not only was he a strong supporter, but that he more or less appointed him head coach by taking on the DoF role himself.

What I find curious about this, is whether as a City guy and with the City links to Amorim, this was already in his head before going from a commercial man with no football authority at City to the CEO of the biggest club in the land.


One would guess that he's an opportunist who read the room and saw that the environment in the office is a mess (too many different opinions) and the shot-caller is as fickle as it gets. Hardly surprising at this level of management, whether it's corporation stuff or politics.

The way i see it, Ashworth's big mistake was his advice to keep ETH when the underlying metrics were suggesting that United had become significantly worse during his tenure. Berrada was the one who advocated for change and put Amorim's name on the table. Both Ashworth and Wilcox were vehemently against this appointment (for good reasons, as it proved) and, in the end, SJR sided with them. When things weren't going well and the boss decided to sack ETH, Ashworth proposed using external data companies for evaluations regarding the next appointments (while also giving four names that in his opinion would be a safer approach), something that Liverpool did with Slot. SJR apparently told him to feck off with his data and that "the boys" should be able to make these decisions on their own. The same SJR who had put on his smug face in his first interviews to tell us that, under his guidance, United will be modernized by using all available metrics to help us make the right calls and finally enter the 21st century. That was supposedly when Berrada saw his opportunity to become "the man".

It's a freaking circus, if you ask me.
 
I feel really uncomfortable with the idea anyone tells a manager which formation to play. I get how transfers need to be a collaboration because they're often an investment that these days last longer than the manager does. But the idea that someone thinks they can tell a manager how to play is obnoxious.

"I'll tell you this is how you need to play. If it doesn't work - you'll get fired. If you don't - you'll be fired"

It seems complete lunacy. We've castrated managers just because we think it means we can cosplay as a proper club. We're like Newcastle a few years ago where suddenly Dennis Wise was popping up telling managers how to pick teams and which formation to play. It doesn't become less of a clown show because we've picked Jason Wilcox to do it.

We could just do away with a manager and get one of those machines that automatically sets-up cones that we could use for training. Wilcox can sign the players, train the players, decide the formation, write the team sheet and sit up in the directors box during matches. Then if things don't work well we can sack the cone machine and give it £10m before buying a new one. It's the modern way.
 
One would guess that he's an opportunist who read the room and saw that the environment in the office is a mess (too many different opinions) and the shot-caller is as fickle as it gets. Hardly surprising at this level of management, whether it's corporation stuff or politics.

The way i see it, Ashworth's big mistake was his advice to keep ETH when the underlying metrics were suggesting that United had become significantly worse during his tenure. Berrada was the one who advocated for change and put Amorim's name on the table. Both Ashworth and Wilcox were vehemently against this appointment (for good reasons, as it proved) and, in the end, SJR sided with them. When things weren't going well and the boss decided to sack ETH, Ashworth proposed using external data companies for evaluations regarding the next appointments (while also giving four names that in his opinion would be a safer approach), something that Liverpool did with Slot. SJR apparently told him to feck off with his data and that "the boys" should be able to make these decisions on their own. The same SJR who had put on his smug face in his first interviews to tell us that, under his guidance, United will be modernized by using all available metrics to help us make the right calls and finally enter the 21st century. That was supposedly when Berrada saw his opportunity to become "the man".

It's a freaking circus, if you ask me.
I'm sure there's some truth in this account, but also a lot of untruth. For instance, we have actually dramatically improved our use of data, that's why they brought that Sansoni guy in.

It can take time to get these things off the ground though, and even with you have the data you need to figure out how to use it properly and apply it to your specific needs. That's why club's like Brighton and Brentford were so successful for a time, they had their own companies doing it for them. The rest of the league has started to catch up though and cut some of that advantage down.

It was still very much in it's infancy when EtH was sacked, so it's not surprising Ashworth recommended using external data. That's probably what we were using anyway. Probably still are buying it externally, but actually have a system set up specifically for the club to exploit it better now.
 
What are these rumoured protests about?

I feel like these are some of the things that make upper management scared to act and/or self-serving

I can see these guys making a bunch of other decisions to acquiesce to the public/based on “what the fans want” rather than what’s probably best for the club
 
One would guess that he's an opportunist who read the room and saw that the environment in the office is a mess (too many different opinions) and the shot-caller is as fickle as it gets. Hardly surprising at this level of management, whether it's corporation stuff or politics.

The way i see it, Ashworth's big mistake was his advice to keep ETH when the underlying metrics were suggesting that United had become significantly worse during his tenure. Berrada was the one who advocated for change and put Amorim's name on the table. Both Ashworth and Wilcox were vehemently against this appointment (for good reasons, as it proved) and, in the end, SJR sided with them. When things weren't going well and the boss decided to sack ETH, Ashworth proposed using external data companies for evaluations regarding the next appointments (while also giving four names that in his opinion would be a safer approach), something that Liverpool did with Slot. SJR apparently told him to feck off with his data and that "the boys" should be able to make these decisions on their own. The same SJR who had put on his smug face in his first interviews to tell us that, under his guidance, United will be modernized by using all available metrics to help us make the right calls and finally enter the 21st century. That was supposedly when Berrada saw his opportunity to become "the man".

It's a freaking circus, if you ask me.

Yeah, it is. They obviously started speaking to different managerial options before that season ended and there was widespread speculation that ETH was on the cusp of getting sacked as the team prepared for the FA Cup final. Ashworth joined (officially) on the 1st of July but Erik's contract option was triggered 3 days later. I am not going to defend Ashworth's wanting to retain ETH because, in hindsight, it was the wrong call. And now we are being told that it was Fletcher who masterminded the tactical setup against City in that Cup final. Anyhow, he was right with not wanting to go for an option for whom we could not build a team as it would have been financially prohibitive.

But on Berrada, he arrived here with some City magic dust, while he was just a commercial man over there, and he's making that decision. That really is astonishing.
 
What are these rumoured protests about?

I feel like these are some of the things that make upper management scared to act and/or self-serving

I can see these guys making a bunch of other decisions to acquiesce to the public/based on “what the fans want” rather than what’s probably best for the club
Fans want Glazers gone.
 
I'm sure there's some truth in this account, but also a lot of untruth. For instance, we have actually dramatically improved our use of data, that's why they brought that Sansoni guy in.

It can take time to get these things off the ground though, and even with you have the data you need to figure out how to use it properly and apply it to your specific needs. That's why club's like Brighton and Brentford were so successful for a time, they had their own companies doing it for them. The rest of the league has started to catch up though and cut some of that advantage down.

It was still very much in it's infancy when EtH was sacked, so it's not surprising Ashworth recommended using external data. That's probably what we were using anyway. Probably still are buying it externally, but actually have a system set up specifically for the club to exploit it better now.

It was reported that SJR was furious when Ashworth made that suggestion. He was irritated by the suggestion to use data to appoint the manager.

It's true that we have invested in the data department, but in order for that to work, the people who'll use that data must try to be objective instead of pushing personal agendas. We still buy players because certain people believe in their specific profiles, we still make purchases that a everyone and their dog can tell you they're bad, and we still pay premium fees for good players who are far from world-beaters. Some times, when the stars align, we get it right.

We ended up with a manager that the DoF and the Head of Recruitment didn't believe in, and 14 months later we look astonished that it all went to shite. And amidst all the things he got terribly wrong, we overlook the new low that a manager, for the first time, actually forced his way out.
 
That statement is only correct if you aren't asking for expensive players but upward of 300m in 3 windows is a lot to ask for, especially when the window calculation includes winter windows which only hides the fact that we are talking about 300 plus millions in 14 months. Truth be told in most places 300m over 3 years would be a lot.
I agree with you - it is a lot but i think a little context does act as a bit of a mitigator for Amorim. He took over a team whose attack contained all of: Sancho, Rashford, Garnacho, Antony and Hojlund. Which makes his appointment even more mindboggling, as he barely played with natural wingers in his system.
 
I never said Amorim holds no responsibility but i also don’t think he got a fair chance under this board.

And with backing I meant it in a financial sense. Just keeping him in the job without signing important players is no backing. imo obviously.
Not sure who you thought we should sign but they gave him Cunha who he’d been cosying up to for months, Mbeumo one of the better wide players in the league, a promising young forward in Sesko, plus he had Ugarte who he’d worked with in Portugal before, a promising new goalkeeper and he had players like DeLigt, Maz, Casemiro, Bruno etc
He had enough to show better results than he produced
 
Not sure who you thought we should sign but they gave him Cunha who he’d been cosying up to for months, Mbeumo one of the better wide players in the league, a promising young forward in Sesko, plus he had Ugarte who he’d worked with in Portugal before, a promising new goalkeeper and he had players like DeLigt, Maz, Casemiro, Bruno etc
He had enough to show better results than he produced

Plus Dorgu and Heaven. Within 10 months the club spent 280m€ and brought 6 players.
 
Exactly! He needed to go after the EL final. But if you keep him, you better sign players. He needed midfielders and wingbacks. Also an experienced striker. He got none. Hence my argument. Amorim has his fair share of blame as well but you can’t decide to keep him in the job and not sign the players needed for his complicated system.

Its like saying we wont sign midfielders for Enrique, make do with Casemiro and Bruno.

The club did sign players though and the problems were not all going to be fixed last summer.

Clearly there is a huge gap in midfield but part of that is because Amorim saw Bruno as a midfielder, if he classified him as one of his tens instead then it’s unlikely we buy Cunha and Mbeumo.

Overall in terms of finance and patience Amorim got backed pretty well and we were going to have to make do somewhere this season.
 
Looks like Omar has learnt his lesson when it comes to hiring a new manager mid-season.

Looking back, hiring Amorim (a coach who plays a completely different system) to somehow turn around the fortunes of a team that had hit rock bottom, and only giving him Dorgu to accomplish the task was a pretty stupid decision all round.

Fingers crossed Omar and his best mate Jason can get it right at the 3rd attempt.
 
Yeah he was backed. What do people expect, that the whole first team is changed to 11 perfect players and an abundant bench? Where’s his ability to coach what he had?

That's exactly what people expect which makes no sense since they will later either cry about the botched signing of Van de Beek(5 years later) or claim that x player wasn't actually wanted by the head coach, so it doesn't count.
 
It was reported that SJR was furious when Ashworth made that suggestion. He was irritated by the suggestion to use data to appoint the manager.

It's true that we have invested in the data department, but in order for that to work, the people who'll use that data must try to be objective instead of pushing personal agendas. We still buy players because certain people believe in their specific profiles, we still make purchases that a everyone and their dog can tell you they're bad, and we still pay premium fees for good players who are far from world-beaters. Some times, when the stars align, we get it right.

We ended up with a manager that the DoF and the Head of Recruitment didn't believe in, and 14 months later we look astonished that it all went to shite. And amidst all the things he got terribly wrong, we overlook the new low that a manager, for the first time, actually forced his way out.
Can't help but think this might make those "top managers" a little antsy about coming to Utd (assuming they aren't already antsy after watching the last 10 years).
 
By not signing the players they want? How hard is it to understand? You get a manager who has specific requirements for positions in his formation and all you do is sign a 20 year old for the LWB and 3 attackers (again a young unproven striker). This is fully backing to you?

Why do people say this? No club in the world can buy every player a manager wants all the time. It's like criticising a parent for not buying their kid every single toy each year at Christmas. We do have budgetary constraints and additionally, once those players the manager wants for big money turn out shite the senior leadership get laughed at for how dumb the signings were - e.g. Antony, Sancho, etc.

It is just illogical nonsense to defend poor managerial performance. Not even Pep gets every player he wishes, nor should they.
 
I don't think we fire Omar at all, or Wilcox personally.

I think Wilcox could go back to his Technical Director role that he was hired for, and we get a really top Sporting Director.

Don't see it happening. Most people would rather resign than take a step down. And he's close with Berrada.