I think there needs to be a distinction between identifying people with race, and being racist. Identification is not a problem - i.e., x is African, Malaysian, Latino etc etc. Discriminating on the basis of race is!
Identification with race also 'makes you a racist' in today's world, and we are obsessed with 'politically neutral' terms. Lukaku is black, and that's a fact. But, hiding behind 'Italian values' to make banana jokes/ or have monkey chants, and using 'size of penis' (sorry fellow United fans) in references to Lukaku is a racial stereotype, both of which are clear and obvious racism. (Regardless of whether the latter is positive).
The problem is that, we are currently on two ends of the divide. Every racist feels that he is only 'identifying on the basis of race', and every anti-racist feels that 'identification on the basis of race itself is racism'.