Martial'sEmergingSmile
Full Member
- Joined
- Sep 23, 2017
- Messages
- 2,291
Sorry man, wasn't the intention. Suppose that famous quote "To retain respect for sausages and laws, one must not watch them in the making." also works for PR.Kinda pissed me off reading now that to be honest..
Gotta say though, everything I've heard about him has been positive - that he's a nice, polite, grounded (as it's possible to be in his position) kid.It’s a bit unfair on fans as well building up something of a fake persona and making them believe he’s a lot better person than he potentially is.
Even in the articles that focus on the business side of it, they point out that the campaign worked because it was believable and grounded in his own reality.
An excerpt from one of the non-paywalled columns:
The Roc Nation campaign was flawless in it's execution, but couldn't have been achieved without somebody like Rashford as the face of it.
It was an overdue reminder for PR professionals that not every successful campaign in 2020 has to be spearheaded by over the top stunts. You don't have to lean in to controversy on social media. You don't even have to give a single thought to the increasingly prized sticky content.
This wasn’t high tech campaign. It's wasn't fresh. It wasn't even original.
Where it succeeded though, was in offering a smart, simple narrative that tugged on the heartstrings. It was a throwback to campaigns of an oft-forgotten era.
It placed Rashford squarely at the centre, as the human interest, real-life insight behind the campaign. It focused on Rashford's own upbringing: his free school meals, the breakfast club he attended.
The launch was perfect, with Roc Nation connecting hard on a one-two punch of both old and new media. They set up broadcast interview with PR friendly journalist Elaine Dunkley, while simultaneously posting a sublimely written open letter on Rashford's social media accounts.
With an abundance of influential people supporting, framing the letter in a tone of kindness and human concern made it an easy call to action.
Despite the campaign's undeniable brilliance - further cementing Roc Nation as the shooting star of the PR world - there's no doubt that it wouldn't have been as successful without a character as engaging, believable and emotionally resonant as Marcus Rashford, who oozed authenticity and has so far hit all the right notes.