Very good post.I don't understand this line of thinking. Maybe it's because I work in Sports PR, but it's clear that Rashford's commitments likely haven't changed much. A couple more interviews maybe, as the face of the campaign, but that's it.
Kelly Hogarth writes his tweets and manages his social media accounts - as she does with all the high profile British based Roc Nation clients. Roc Nation have a department - one that's bigger than most entire agencies - who focus entirely on branding and profile enhancement through social justice and activism. They're the ones actually organising the campaign (FairShare, Supermarket Taskforce, 'Rashford's' Guardian editorial, the Vogue cover, Promotional Nike Boots, Setting up interviews etc)
There's been huge features in AdWeek and SportsPro (both media companies who focus on Sports PR) on Roc Nation and their success in trying to fuse together social justice and sport in order to boost their clients profiles. It's the reason Tyrone Mings began his Mental Health campaign the week after he signed with Roc. The reason AC Milan signed with them and literally 4 days later brought out #LoveIsLove Pride Month scarves and Twitter branding, despite never even acknowledging the event before on their socials (sadly their fans didn't react too well). The same reason you'll see Rashford, Reece James, Mings, Abraham (their latest client, who hasn't been announced yet) all tweeting near identical things about World Mental Health Day, World Smile Day, #SARS etc. The reason for the recent cross-promo from Rashford's account about Lukaku 'letting' him take the penalty.
Was the general assumption really that Rashford is drafting and writing all these Tweets every single day, setting up the entire campiagn by himself, contacting and meeting with supermarkets and politicians, organising his own media engagements and then fulfilling those media engagements? If that was the thinking, I can see why people might think it's a distraction - but it's so far from reality.
Rashford's commitments off field are definitely not an issue.
I still think he's carrying an injury. A fractured back doesn't seem like one that you come back from 100% - not right away, or even six months down the line. He'll be back. He's struggling right now, but we just need to be patient. He's given us enough in the past to earn some patience and some backing.
what he’s been doing off the pitch is inspiring. He has become a hero for thousands of young children and families.I think Rashford as an elite footballer who truly wants to be the best is over with. He's found a greater purpose than being a footballer, and he's using his considerable influence to make changes in our social policy.
A good comparison close to home would be maybe Mata (?) who sort of didn't quite excel as much when he was entering his prime years at United and really should've pushed to becoming De Bruyne's level, but didn't quite make it due to I believe his personal charitable priorities shifting away. I'm sure there are other better comparisons regardless.
Anyway, the great thing is he is so young, I'm sure he will become more motivated to becoming better as a footballer once society improves and child poverty in a 1st world country is completely eradicated
Nah it's a fair point OP made given the nature of the injury. It's not the typical "he's been shit for months now" post. It's brings up the discussion on how different injuries affect players differently (back injury becoming something you deal with your entire career possibly) and how players acclimate playing with such injuries.This didn't age well
Hope he plays just as badly on Tuesday. Imagine only getting a goal & two assists, poor show.I’m definitely the minority but I just didn’t see it today. Some poor decision making and his typical outside the box shots that aren’t going in as well as offsides. He is like Ibrahimovic in that respect offside too much. Got his goal and brace of assists. First assist was quality under pressure but everything else was done when he had space and Newcastle were chasing. Although end of the day he helped with our GD. Probably get some stick for this
and getting a penalty...Hope he plays just as badly on Tuesday. Imagine only getting a goal & two assists, poor show.
This. Has been a bit off the boil before his injury, but i think its easy to forget how fecking good he was before that.He’s getting back to form finally. Looked so sharp and great run and finish near the end. Was a bit worried for him in case that injury was still there.
I’m basing it over the entire hame, he was pretty awful if you don’t include the last 10 minutes. Last 10 minutes he was good. I’m not going to change my opinion of his performance based on a last 10 minute spell where he had acres of space because Newcastle were chasing.Hope he plays just as badly on Tuesday. Imagine only getting a goal & two assists, poor show.