People want us to remain competitive, which we have been financially due to our sponsorship dealings, but believe me when I say that over the next few years that will dwindle and it will dwindle significantly, to the point we can no longer compete financially with the likes of City and now Newcastle.
We’re on course for a recession and advertisement spending during that time is the first thing to go, on top of that, companies are realising these sports team deals aren’t worth shit to them in reality. There’s a reason the Glazers are looking for outside funding or a sale now, and that’s because they’ve maxed the potential returns and they know it.
So if an owner comes in who can only just afford to buy the club with, let’s say a billion worth of investment across the whole club, that money won’t last long and it’s an all in or bust kind of move.
The football financial landscape just isn’t what it used to be in the 90’s and early 00’s anymore. It’s a different game now.