If anything that's what I want to hear. The culture at United went from one of the best in the world to worst in the league. It's not just about instilling the right mindset (which is good), but creating an atmosphere that promotes work ethic and inspiration. Everyone needs to be happy and want to excel. It's not an easy thing to achieve.
There's nought wrong with the goal of improving the culture and mentality of the club.
The problem is when soundbites such as ''working hard to improve the culture'' is used as a crutch to justify his time here over results and performance.
Intangible themes such as culture, ''rebuild' removing ''deadwood'' has come to define the positives of Ole's tenure here.
Much of it overplayed as it is hardly as if we had a bunch of players who were constantly out drinking, going AOWL or consistently having bad discipline on the pitch or we were seeing things that haven't happened at other clubs such as the team losing morale after losing faith in the manager.
I can't think of many players in the last few years that has been a big issue.
The only exceptions you could argue who have caused problems off the pitch are Pogba(even though this is stirred up and overplayed by a media with an agenda) Di Maria and arguably Lukaku who had made it known he wished to leave after clearly not being in the manager's plans. 2 players in the last several years can you pinpoint for a fact who have caused marginal problems
Now its been the narrative and myth that the foreign players only come here for a good time to play for money, when I look back at the players we signed post Fergie, all of them tried their best and some obviously didn't work out due to not being able to fit into a particlar system, or a number of other factors but the last thing it was down to was having a bad attitude or bringing some unwanted cultural habit that infested the club.
Which is why I find it very distasteful for Ole to be making claims about building a new culture and proganganda about the culture being rotten and the remedy for this reboot is to exclusively target British Talent, as if they are infallible and more professional than their foreign counterparts.
Of course they are often more loyal to the cause since it stands to reason that not many are brave enough to test their talents abroad and are comfortable at home in a familiar environment. However more often than not more susceptible to ill discipline, poor attitude and a penchant for the good time lifestyle off the pitch.
We've already seen it with the likes of Lingard and Rashford, two players who Ole' sees as his own sons. Luke Shaw, Wayne Rooney are other culprits who have not brought a beneficial example to the rest of the team off the pitch, with their tendencies to abuse their bodies.
The truth is the culture was not terrible we just had a few players who were overstaying their welcome, past their best, or had their mind set on a moves as they had bigger ambitions.
That's not a cultural problem, that is a player problem.
Spurs has a team with players with a similar problem but they don't need a cultural reboot. They just needed to sell those players or get a manager who the players wanted to play for.
The same with this rebuild transitional rubbish. The squad Ole took over didn't needed to be cut down and rebuilt. It simply needed additions and a manager capable of coaching them how to play as a unit and grant the ones who wished to leave.
that will never happen with Ed and the Glazers