We already do pay market rates for wages for the players that we sign - Ndombele being the latest - or else they wouldn't sign with us in the first place. The wages required depend mostly on whether you are trying to sign an established big name star, or else an upcoming prospect that you hope to develop and improve, or someone in the middle of that spectrum. However, there's no law that requires Spurs to go for established big name stars. And I've been told every summer for years on here that the Spurs model is unsustainable - and yet it continues quite happily, with Spurs remaining competitive. Our current wages are just 39% of turnover, according to Deloitte. So, and also because our turnover will continue to rise significantly, we could afford to pay a lot more in wages before it even begins to approach 45% of turnover, never mind the 50% that you mention. Of course, and as with any club, not playing in the CL would make a significant dent in our finances. But the rise in income that will come from our new stadium is a substantial hedge against that possibility.