Standards have gone to shit. They used to be "we are gonna be up there challenging for the league and we'll be in the champions league and we'll compete for it". now it's "I hope we'll make top 4." We are just an expensive Arsenal and have allowed gaffers to make these statements. We are probably the only major European club with these ambitions. It's not as if we haven't spent more than most too. The top brass should set the stall "you must be bold enough to challenge and not be out of the race by November every year, or we are simply not going to back you next summer or get rid as you clearly lack the skills required.