The effect of United influencers on the fan base

I’m not being funny but it’s quite simple. Win games and the negativity turns into positivity and if players can’t accept criticism when they deserve it then they are clearly in the wrong profession… there getting paid millions… you need a strong head and especially playing for one of the biggest clubs in the world where the limelight is constantly on you. Don’t join us if you can’t face the music when you put in rubbish performances week after week
 
I’m not being funny but it’s quite simple. Win games and the negativity turns into positivity and if players can’t accept criticism when they deserve it then they are clearly in the wrong profession… there getting paid millions… you need a strong head and especially playing for one of the biggest clubs in the world where the limelight is constantly on you. Don’t join us if you can’t face the music when you put in rubbish performances week after week
It goes a lot deeper than that.

Media spotlight and criticism is one thing.

The likes of Goldbridge are creating content for the sole reason of earning money. There's no debate. He's screaming his opinion into a microphone to millions of people. Manchester United to him is a tool for making money. He's not a fan even if he pretends to be.

I may not agree with Scholes, Neville, Rio but again, they're giving their opinion from a position of relative authority.

I'll repeat this point but he'd have more more respect if he actually went to matches. Given the "authority" he has, that should be the minimum for these types.

Imagine if you were a music journalist that covered music festivals but didn't actually attend any of them and just watched them all on BBC. That's basically what Goldbridge is.
 
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When you finish 15th the fanbase will be toxic, influencers or not. You guys pay too much attention to these people.
 
He's absolutely clueless. Apparently playing a midfield of Ugarte and mainoo will solve our problems even though when they played together against Grimsby they were awful
 
It goes a lot deeper than that.

Media spotlight and criticism is one thing.

The likes of Goldbridge are creating content for the sole reason ofbearning money. There's no debate. He's screaming his opinion into a microphone to millions of people. Manchester United to him is a tool for making money. He's not a fan even if he pretends to be.

I may not agree with Scholes, Neville, Rio but again, they're giving their opinion from a position of relative authority.

I'll repeat this point but he'd have more more respect if he actually went to matches. Given the "authority" he has, that should be the minimum for these types.

Imagine if you were a music journalist that covered music festivals but didn't actually attend any of them and just watched them all on BBC. That's basically what Goldbridge is.
Ye that’s true… I get what you’re saying. I heard rumours saying he’s actually a forest fan and only changed over to make money from our club.
 
When you finish 15th the fanbase will be toxic, influencers or not. You guys pay too much attention to these people.
I bet most don't really pay attention to these guys and they are just background noise. I don't have neither the time nor desire to watch any of them but my eyes tell me that we've been awful for a long time, and I'm sure that true for many many others.
Finish 15 and can't get back to back league wins after almost a year? No pundit needs to inform me thats not good enough.
 
I have to disagree here about entertainment. Maybe we have a different view of entertainment. I don’t enjoy it given how entertainment have agendas almost always in his ‘entertainment shows’.
More than that I dislike his arrogance. He pretends to be open to people’s views but pushes his agenda gaslighting people. I don’t even think he is a United fan the way he behaves. It is always about the higher problem no matter what- almost promoting conspiracies just so that he gets his viewers. Mind you, he almost never backs his claims with evidences but poses instinctive responses for attention.
His audience is probably not that old. A lot of people find him funny and entertaining and there's no denying that he built one of the biggest Utd media empires in the world.

I'm not his biggest fan but like I said he has crazy numbers on his Utd streams and watchalongs. He's probably the single most influential face of Utd on Youtube.
 

Harry Maguire REJECTS Saudi Millions to PROVE Himself at Man United?​

This is the headline on Forever United TV which is run by Adam who i think was once on The United Stand with Goldbridge and then they fell out for probably obvious reasons.

But Adam is basically choosing the exact same path as Goldbridge with his content.

The headline is just clickbait, most United fans want Maguire out at the end of the season so you see what kind of reaction it will get.

Adam is a season ticket holder too so i'd hope his content would be different, but then again, I obviously do not get what YT is these days.
 

Harry Maguire REJECTS Saudi Millions to PROVE Himself at Man United?​

This is the headline on Forever United TV which is run by Adam who i think was once on The United Stand with Goldbridge and then they fell out for probably obvious reasons.

But Adam is basically choosing the exact same path as Goldbridge with his content.

The headline is just clickbait, most United fans want Maguire out at the end of the season so you see what kind of reaction it will get.

Adam is a season ticket holder too so i'd hope his content would be different, but then again, I obviously do not get what YT is these days.
All of the fan channels use the same methods as Goldbridge in terms of clickbait titles and thumbnails. The key difference is the actual content of the videos.
 
It goes a lot deeper than that.

Media spotlight and criticism is one thing.

The likes of Goldbridge are creating content for the sole reason of earning money. There's no debate. He's screaming his opinion into a microphone to millions of people. Manchester United to him is a tool for making money. He's not a fan even if he pretends to be.

I may not agree with Scholes, Neville, Rio but again, they're giving their opinion from a position of relative authority.

I'll repeat this point but he'd have more more respect if he actually went to matches. Given the "authority" he has, that should be the minimum for these types.

Imagine if you were a music journalist that covered music festivals but didn't actually attend any of them and just watched them all on BBC. That's basically what Goldbridge is.
The problem with this is his main selling point and where the views come are his watchalongs. Going to matches would hurt that side.

He’s not a journalist and I don’t think anyone sees him as such. It’s not like his views or opinions are put on any serious sports media. It’s not like he’s a pundit on MOTD or super Sunday.

I think people need to stop getting so triggered over these fan channels and the content creators on them.
These guys in the wide scheme of things are harmless.
Yes they’re making money on the back of the club but so what. The Glazers are still lingering around, let’s save the hate for them.

If I had the chance to watch and talk about man united all day and got paid for it I’d absolutely snap your hands off. A feeling I’m sure is shared on here.
At the end of the day these guys are self made successes. They've not been handed anything. They’ve grafted and even if you don’t like how they market their product, I don’t think that really gives anyone some kind of superior authority to decide who’s a fan or who isn’t or who allegedly supports Nottingham Forest or who doesn’t.

Bottom line out of all of us on here and Goldbridge, Goldbridge is the one who is associated with Manchester United. He has the recognition of being a United fan. These guys are meeting ex United players, they’re interviewing them and our managers.
I don’t think they’d be particularly bothered about random redcafe users declaring them ‘not true fans because they “don’t go to games” or because “they thrive off negativity”’..
 
If you let some fecking pleb sitting in his bedroom screaming into a camera influence your opinions on anything then that’s says more about the individual watching the content than the creator.
 
There's a massive difference here.

For all the faults of the traditional pundits, they've played the game and can offer some level of insight.

If you're a fan that goes to matches, you can offer a 'view from the terraces'. Again, most of the Stretford Paddock lads at least go to matches so there's a level of respectability attached to their opinion.

Goldbridge is discussing a TV show that he watches. Almost, all of his relationship with the club is him using it to gain engagement and make money. He's also incredibly agenda driven. Again, this wouldn't be such an issue but he's now been treated as a man who has a legitimate voice on the club which is suddenly where all the other issues become problematic.

A football IQ eg understanding the match, seeing what players are playing well or not etc. Is something most fans with intelligence who watch 90 minutes every week will develop. Only thing ex players offer that fans can’t is the feeling, in the dressing room, in training etc but they rarely talk about that in punditry.

I just view it as a channel that discusses Man Utd, nothing more nothing less. I see people that have such strong negative opinions of him and make strong statements with conviction and fervour. To come to such strong beliefs those people must have watched a ton of United Stand.
 
Nothing wrong with what he said. Everyone can say what the want, can be a bad opinion or a good one.

There is zero influence form the United "influencers" because they are like 4 or 5 and all of them are strangely opinionated anyway.
 
Personally, I think it is the other way round - the effect of the fan base on the influencers. If nobody followed, responded, reacted then "influencers" would disappear. The fan base is culpable.

Simply stop following/responding to their shit.
 
Beth is a presenter on United Stand, which belongs to Goldbridge.

I like Beth. This is something people miss about the United Stand, whether they like it or not, it has grown to become a genuine form of media. The Channel has occasionally gotten access to pre match press conferences, usually when on tour, they have been given access to players for interviews, mainstream journalist go on there.

Dismissing new age media, of course a lot of YouTube is full of rubbish, as nonsense is akin to people that dismissed the iPhone for not having a physics, keyboard, or people that dismissed the internet as just a fad back in the day.

Not just for football and sports. But for pretty much every form of news there’s an organic news channel on YouTube, started by someone “in their bedroom” that then grew into a full blown production company with studios. The reason is because people were fed up with whatever news not covering the stories that mattered or being biased and then deciding to speak about the things that mainstream wouldn’t.

Why that’s dismissed as something to mock is something I don’t get. Let’s not forget some of the biggest companies started from people’s garages.

It’s like people are to slow to see the growth and evolution of something. I see the whole “he’s just some guy ranting from his bedroom” ahh maybe 10 years ago, but now he has turned that into having a studio, staff, sponsorship deals, football right for Bundasliga.
 
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I'd argue the toxicity and negativity are mostly due to negative results.

Start winning, and the noise mostly goes away.

As much as this notion should be correct it isn't Ole got absolute belters by most online channels and he was largely in the league our most consistent manager over his 2 full years in terms of results

Looking back at Fergie's first few years, there were a few notable calls for him to go, but nothing like we would see today at United or at any other big club. Managers are simply given less time because fan bases have less patience - some of which is understandably results driven, but much is also because of the way information is presented on social media.



and this.....

Ta-Ra-Fergie-banner-007.jpg


Comparing today to 1987 is like comparing 1987 to 1937

No internet, no 24 hour news, no podcasts, no multiple national radio broadcasters dedicated to sport, also the money involved in being relegated wouldn't have been that bad either as revenues were driven at the turnstile rather than the TV
 
Looking back at Fergie's first few years, there were a few notable calls for him to go, but nothing like we would see today at United or at any other big club. Managers are simply given less time because fan bases have less patience - some of which is understandably results driven, but much is also because of the way information is presented on social media.



and this.....

Ta-Ra-Fergie-banner-007.jpg

Scholes mentioned on The Overlap that he remembers seeing Fergie getting booed down the touchline by United fans (pre-FA Cup win). He reckons he got more stick from his own fans than any other United manager since.
 
Scholes mentioned on The Overlap that he remembers seeing Fergie getting booed down the touchline by United fans (pre-FA Cup win). He reckons he got more stick from his own fans than any other United manager since.
So Scholes was what, 16 at the time? I actually do not remember Ferguson specifically getting booed. The players, result, performance, maybe, but not SAF.
 
So Scholes was what, 16 at the time? I actually do not remember Ferguson specifically getting booed. The players, result, performance, maybe, but not SAF.
I took Scholes for his word on it as he's from the local area so I assumed he was going to games as a teenager. I can remember a lot more United games from when I was 16 compared to when I was 28, for example, so I'm not sure why his age is relevant in this case.
 
So Scholes was what, 16 at the time? I actually do not remember Ferguson specifically getting booed. The players, result, performance, maybe, but not SAF.

I was too young. But always thought that it was a thing that the crowd had turned against SAF by the late 80s. Isn’t the “Ta ra Fergie” banner infamous? Think about the environment where someone would have the balls to bring that in and hold it up, considering crowds tend to “herd mentality “
 
Surely this isn't true ? Simply listening to a podcast like Talk of the Devils which comes out at least twice a week provides far more value than anything Goldbridge says, which is mostly talk about tabloid gossip.
Thanks, I’ll check out that podcast. I never heard of them.
 
This tweet got me thinking about the negative effect social media has on fan perceptions of the club, irrespective of how the club are performing. The role of influencers like Goldbridge and others have created a toxic environment that encourages constant negativity.



Is there a difference between online fans and local match going United supporters ?

The below comment from Scholes at the latest Overlap seems to contradict much of the sentiment we are seeing online.



I don't follow this Goldbridge character at all, but he's if routinely spouting brainless shite like that about Bruno. Then it explains where a lot of the negativity towards Bruno from sections of the fanbase comes from.

Bruno's did more than anyone to keep the last 3 managers in their job longer than they should have been.
 
I was too young. But always thought that it was a thing that the crowd had turned against SAF by the late 80s. Isn’t the “Ta ra Fergie” banner infamous? Think about the environment where someone would have the balls to bring that in and hold it up, considering crowds tend to “herd mentality “
That photo was taken someone away from people, not sure if it ever made it into the stadium as I’ve only ever seen that one photo

Edit: ignore that I’m thinking of the “Fergie our” bedsheet photo
 
I agree but then you watch the game day thread on this forum and the crap thats posted is unbelievable and beyond what opposition supporters would say about our team.

Yeah the matchday threads are usually an absolute cesspit. I tend to stay away from them.
 
We finished 15th last season, lost half our games and didn't put back-to-back wins together in the league (and still haven't 7 games into this season).

There's no other so-called big club where fans would tolerate it, let alone sing the manager's name. If anything, the fans aren't "toxic" enough, and the tolerance for low standards and mediocrity (of both the coaching and playing staff) has contributed to where the club and team is now.
 
We finished 15th last season, lost half our games and didn't put back-to-back wins together in the league (and still haven't 7 games into this season).

There's no other so-called big club where fans would tolerate it, let alone sing the manager's name. If anything, the fans aren't "toxic" enough, and the tolerance for low standards and mediocrity (of both the coaching and playing staff) has contributed to where the club and team is now.

The standards aren't any lower than any other time during the preceding decade. Its just that the new owners are playing the long game to rebuild - this time with a proper DoF, which isn't something the club have done post Fergie. The broader point here is that social media is an amplifier of toxic narratives, which seeps into and has a disruptive influence on everyone including the players. This isn't in any way controversial since its pretty well known that phones, social media, and too much screen time also have a deleterious effect on society at large.
 
Only terminally online care about these influencers and their influence. Rest of the world doesn't give two shits. I bet majority of people watch games and then comment/express their opinion based on that. We are a big club that spends a ton of money on fees and wages. The fans aren't out of line to expect better then what they are being served up. You don't need anyone's influence to discern that we are under-performing. Our football is dire and the players we buy give poor return on the investment on them.
 
Only terminally online care about these influencers and their influence. Rest of the world doesn't give two shits. I bet majority of people watch games and then comment/express their opinion based on that. We are a big club that spends a ton of money on fees and wages. The fans aren't out of line to expect better then what they are being served up. You don't need anyone's influence to discern that we are under-performing. Our football is dire and the players we buy give poor return on the investment on them.

The reality is everyone is online and influencers are little more than people who run social media accounts with a lot of followers, so naturally the average online person is going to be swayed by online narratives which are largely informed by influencers like Goldbridge and those seeking to be like him for clicks and money.
 
The reality is everyone is online and influencers are little more than people who run social media accounts with a lot of followers, so naturally the average online person is going to be swayed by online narratives which are largely informed by influencers like Goldbridge and those seeking to be like him for clicks and money.

You might have to define your interpretation of 'swayed' and 'average online person' here because this seems like quite a massive assumption. Are we to assume most people are right wing and have really divisive rhetoric in real life because of what we see on Twitter? Online, yeah sure but to generalise a whole fanbase? Perhaps you can give a tangible example of how much influence you think this is the case?

For me, an average Man Utd fan is probably looking at the team, the performances of Amorim of the past 10+ months and think 'the results tell us we've been severely underperforming with more questions than answers under this manager. Maybe he deserves more time because underlying stats and structure'. Do you think they are going to look at YouTube and/or Twitter, watch these 'toxic influencers' and have their opinion 'swayed' that much? Or that they were really supportive before but afterwards become super critical and bitter due to social media?

My assumption would be that the average online person isn't going to change their opinion that much different to their original own thoughts. I don't doubt there is some influence and sway but the most important thing that dictates opinion are what we see on the pitch; this is where main ammunition comes from.
 
On BBC Sport today. Simon Stone article about United's next 4 games. Each one with a summary of what happened in those fixtures (we lost). It is a proper rage bait article which is the norm now for football influencers
 
On BBC Sport today. Simon Stone article about United's next 4 games. Each one with a summary of what happened in those fixtures (we lost). It is a proper rage bait article which is the norm now for football influencers

Wait, he can read the future?
 
Its like United really are the only club in the Premier League, no other club are hardly worth talking about as it does not generate the attention quite like United.

Literally everyone in the media pile on United as its a sure fire way of getting noticed.

I suppose you go with what sells, even so called United fans are doing it and its this part that grates me the most.

I dont really care what the media think of United, but our own fans jumping on the same narrative for attention is crap.
 
Its like United really are the only club in the Premier League, no other club are hardly worth talking about as it does not generate the attention quite like United.

Literally everyone in the media pile on United as its a sure fire way of getting noticed.

I suppose you go with what sells, even so called United fans are doing it and its this part that grates me the most.

I dont really care what the media think of United, but our own fans jumping on the same narrative for attention is crap.

That's precisely it. United are clickbait that drives a lot of views to monetized social media accounts, which is why we get a bulk of the coverage and media saturation.
 
What did I just listen to. Probably the dumbest bunch on the internet! I hope people block these idiots so that they don't have listen to this non-sense ever again. what the actual fcuk! These people have 'followers'.

 
What did I just listen to. Probably the dumbest bunch on the internet! I hope people block these idiots so that they don't have listen to this non-sense ever again. what the actual fcuk! These people have 'followers'.


Seems counterproductive to post their content if you don't want people to watch them
 
Flex is the worst, complete Talksport sellout. Don’t even get me started on that joker Di Cesare either
 
It really only affects those who browse social media constantly. I wouldn’t be surprised if there’s a few ‘fans’/‘influencers’ who have purely jumped on the United train just for the engagement, as well as other big clubs.

The Twitter side of it is probably the most insufferable, where everyone’s a 14 year old mentally (and probably literally too), trying to one up eachother and parroting whatever memes are in fashion at the time. For every well thought out tweet about United, there’s 30 tweets drowning that one out consisting of inane babble.