Nothing happens unless match-going fans are engaged and there are no match-goers. Also, the hardcore element that stuck around in 2005 are largely middle-aged and jaded and proper movements need youth and energy.
I'm sounding like a miserable cnut about this because I'd desperately love to be part of something that pressures the owners into positive action but I just don't see what that is right now. I agree that hitting them in the pocket is the only thing they'll care about but how you mobilise millions of people from different countries and cultures to do that is a huge challenge.
Yep agree with that.
I also think that there needs to be a coherent plan regarding what people actually want.
"LUHG" went from being a vibrant fans movement in 2005 to being co opted by people who's only real concern is our lack of transfers.
The movement from the creation of IMUSA in 95 which was formed with the declining atmosphere at OT in mind was relatively successful because it did get people from different elements of the support involved. It helped see off Murdoch and was key in trying to fight the Glazers off.
People with genuine respect from match going reds were running these things. They gained this respect because they put the hard yards in with other elements of fan culture.
Social media has given everyone a voice but it also means the sensible voices are a lot quieter and the ones that gain traction tend to do this by, as I said before, by being quite reactionary.
Any new anti Glazer campaign needs to try and deal with a few different issues.
1. Will people be suddenly ok with the Glazers if they suddenly decide to spend some money? How do you keep the pressure on?
2. If Glazers put the club up for sale, who do people want to buy the club? Who do people think can buy the club?