There seems to be a misconception that the club is just the football set-up and a few financial affairs to attend to.
The footballing side, although a major part and the very essence of the club’s existence, is just one department.
There’s the likes of the commercial department, administrative, finance, operations and HR etc.
The CEO’s job is to oversee all of that and work with his executive team to keep the whole ship afloat and prospering.
David Gill is credited with running Utd smoothly and effectively, leaving Fergie to run the footballing side.
When it came to recruitment, the club had people (e.g. lawyers, etc,) to negotiate for new signings.
Every anecdote I’ve heard or read, says he was a decent, honourable and effective head.
Woodward by contrast, appeared to assume the football was just there.
Just throw some more money at it and things would continue as normal and hopefully whatever manager was in charge, would manage to create another winning team.
The main deal for him was the club’s commercial income.
I wouldn’t be surprised if he thought that the clubs revenues could just keep on growing, with scant consideration of the possibility that the football team could enter a prolonged period of decline on the pitch, with an eventual negative effect in the clubs finances.
Woodward walked away with his pockets stuffed from years on a high CEO pay package, while also earning massive bonuses for growing the club’s commercial income.
He wouldn’t be the first or last CEO to ride high on short term success ( financially) and then bugger off with his CV polished, millions in the bank and leaving a ticking time bomb behind.
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