When will we see Uniteds next brand change?

[Silverman]

We used to be Newton Heath and play in green and gold.
We have seen Man City and Juventus change their badge massively in recent times.
Chelsea in the mid 00's.
We have seen Cardiff change their home colours from blue to red.

Will United undergo any big change in the near future.

Personally, I would like to drop the devils tag. I think it's a bit goofy. Like with the badge, I think the old one with the coat of arms looked much better. Not as gimmicky.

 

[Bubz27]

Didn't Busby introduce the Devil's tag after the disaster with the Babes? He didn't want another team to have the moniker of the Babes.

In that case, I'm fine with babes.

In reality, a "brand change" will probably happen when we sell naming rights to Old Trafford, our Theatre Of Dreams.

 

[Deery]

I like the old badge as well I have the 68’ European Cup winners top they brought out a couple of years ago with a gold badge and navy background it’s mint looking.

 

[Silverman]

I like the old badge as well I have the 68’ European Cup winners top they brought out a couple of years ago with a gold badge and navy background it’s mint looking.

Second this. It looks awesome. Much more professional.

 

[Valar Morghulis]

I dunno really hard to even hazard a guess but I have to disagree on our nickname though, I love us being called The Red Devils.

 

[Dr. Dwayne]

 

[Gazza]

The devils stuff doesn’t do anything for me now but as a kid I loved it. Loved the red shirts, the badge, the devil trident imagery. If kids taking up the team still feel a connection like that, however corny it sounds to adults, I’d like to keep it.

 

[sdb4884]

Well we can't be called the Reds as that's Liverpools nickname so we would have to come up with something entirely different and I don't see that happening. I'd like us to update our badge, the current one is fine but I think it's time to update it as most of the other big clubs have.

 

[Grande]

We used to be Newton Heath and play in green and gold.
We have seen Man City and Juventus change their badge massively in recent times.
Chelsea in the mid 00's.
We have seen Cardiff change their home colours from blue to red.

Will United undergo any big change in the near future.

Personally, I would like to drop the devils tag. I think it's a bit goofy. Like with the badge, I think the old one with the coat of arms looked much better. Not as gimmicky.

That sounds like a very gimmicky thing to write. Newton Heath really wore red and white, most likely. I know brand changes are what you hope for when an American Franchise buys your club, but if it takes to long I would maybe suggest to you the Liverpool coat of arms, it’s elegant, fashinable and a bit ‘adultey’.

For me, the change from Manchester United Football Club to Manchester United (Ltd) was quite enough.

 

[77]

Well we can't be called the Reds as that's Liverpools nickname so we would have to come up with something entirely different and I don't see that happening. I'd like us to update our badge, the current one is fine but I think it's time to update it as most of the other big clubs have.

What?!

 

[Relevated]

How about the red divas

 

[meamth]

Back in the day, people in my country said united supporters support Satan.

Yeah, I would like to change it, but I can't see why we need to.

 

[rcoobc]

Oh god, this is definitely going to be an argument over the next 20 years isn't it. Like the redskins.

I like Red Devils.

 

[harms]

I think people are missing the point of Juve/City changing their logos. It's made for them to be visually lighter & more modern, easier to reproduce and less football-related (in order to expand the brand further*). Changing our logo to the one from 1968 will be the move to the opposite direction.

*PSG is probably the best example, considering their collaborations with Nike Air and a general focus on their kit becoming a fashion piece.

The devils thing is the one side of our branding that can be potentially changed in order to appeal to a wider audience (like Madrid removing a cross from their Middle-Eastern logo), but it doesn't seem to cause any issues at the moment in the markets that you'd expect to be affected by this the most, so I can't see it.

 

[Feed Me]

Average Joes.

 

[copen1945]

Oh god, this is definitely going to be an argument over the next 20 years isn't it. Like the redskins.

I like Red Devils.

Do you see the equivalence? One is about racism. The other is about marketing.

 

[duffer]

I'd like to see you really lean into the Satanist thing.

Change the cartoon satan on your badge to the one from the film Legend, rename the stadium "the theatre of nightmares", change the music you come out to some death metal. That sort of thing.

 

[Mainoldo]

Something that represents Anthony Soprano Junior.

 

[stevoc]

I'd like to see you really lean into the Satanist thing.

Change the cartoon satan on your badge to the one from the film Legend, rename the stadium "the theatre of nightmares", change the music you come out to some death metal. That sort of thing.

I wouldn't mind that change actually. This is the one is a decent song but its more appropriate for the beginning of a corporate marketing video.

 

[K Stand Knut]

That sounds like a very gimmicky thing to write. Newton Heath really wore red and white, most likely. I know brand changes are what you hope for when an American Franchise buys your club, but if it takes to long I would maybe suggest to you the Liverpool coat of arms, it’s elegant, fashinable and a bit ‘adultey’.

For me, the change from Manchester United Football Club to Manchester United (Ltd) was quite enough.

You what????

 

[MissKatie]

Changing a worldwide known advertising name is a dangerous and bold idea.
Imagine if McDonald's suddenly changed their name to David's Burgers.
The sponsorships would hate it as you are effectively throwing a major name in the bin and potentially ruining their profits.

Would people who already eat at McDonald's continue to eat at David's Burgers? I think they likely would but with skepticism.

As for United, it'd take a lot. There were the rumours years ago that if we were taken over by Saudis/Quatar that we would have to drop the devil imagery but we would have the financial backing to do so.
But when hundreds of sponsors know our brand and branding, it's a dangerous move.

It sadly has nothing to do with supporters or future supporters and solely to do with income.

I don't think we'll see it anytime soon

 

[dcrompton]

Ole has tried to reintroduce the Fergie brand of winning football. All that is missing is a title challenge or getting past a semi-final; in other words the winning part

 

[Carl]

You what????

 

[Carl]

The old coat of arms was taken from the Manchester Council coat of arms iirc. As such, we probably wouldn't wanna go back to that because we wouldn't own it.

 

[Carl]

From an older thread on this topic

That's way WAY too "busy" by modern branding standards. It might look nice on an old building but it'll look shite on a shirt.

If we go for a brand redesign I reckon they'll strip it down to the devil alone, like they've done with the fashion range for quite a while now...

Spoiler: Modern Vintage Concept

That's really nice and modern. Though I probably wouldn't like that to be our full time logo, but maybe on an away shirt it would be good.

 

[rcoobc]

Do you see the equivalence? One is about racism. The other is about marketing.

Ethics moves along. Maybe we'll be getting calls that it's offensive to Muslims/Christians/Jewish people. Something like this

Back in the day, people in my country said united supporters support Satan.

Yeah, I would like to change it, but I can't see why we need to.

 

[Grande]

You what????

https://www.manutd.com/en/news/detail/true-colours-myth-busting-man-utds-first-kit

@decorativeed has also written informatively on this in a thread here, and on a website of United’shistorical kits.

We aparently played out first season with a white shirt with some sort of blue cord, and the likely with red and white halves (like the red and white roses of Lancashire and Yorkshire) for about twelve or thirteen years, before we had green and gold stripes for a season only, green with gold trim the next year, and then white shirts after that until the name change and the red shirts.

 

[decorativeed]

Didn't Busby introduce the Devil's tag after the disaster with the Babes? He didn't want another team to have the moniker of the Babes.

In that case, I'm fine with babes.

In reality, a "brand change" will probably happen when we sell naming rights to Old Trafford, our Theatre Of Dreams.

No, George Follows, one of the journalists who died at Munich had already introduced the Red Devils nickname. https://www.manutd.com/en/history/munich-remembered/the-men-we-lost/more-journalists

https://www.manutd.com/en/news/detail/true-colours-myth-busting-man-utds-first-kit

@decorativeed has also written informatively on this in a thread here, and on a website of United’shistorical kits.

We aparently played out first season with a white shirt with some sort of blue cord, and the likely with red and white halves (like the red and white roses of Lancashire and Yorkshire) for about twelve or thirteen years, before we had green and gold stripes for a season only, green with gold trim the next year, and then white shirts after that until the name change and the red shirts.

Thanks, you've saved me replying there!

 

[Deery]

What happened the little ship that used to sit on top of the badge I liked that little ship..

 

[Swearing Budgie]

Red rockets

 

[GlasgowCeltic]

Cayman Islands FC

 

[Bubz27]

No, George Follows, one of the journalists who died at Munich had already introduced the Red Devils nickname. https://www.manutd.com/en/history/munich-remembered/the-men-we-lost/more-journalists


Thanks, you've saved me replying there!

Thanks. I'm sure in the Busby doc they said Busby bought it in. Thanks for clearing that up for me.

 

[decorativeed]

The old coat of arms was taken from the Manchester Council coat of arms iirc. As such, we probably wouldn't wanna go back to that because we wouldn't own it.

Exactly, it's owned by Manchester City Council. Not much point in our branding being someone else's branding and having no licencing potential.

What happened the little ship that used to sit on top of the badge I liked that little ship..

Err, it is still there?

 

[rcoobc]

What happened the little ship that used to sit on top of the badge I liked that little ship..

Just in a different place no?

 

[arthurka]

Just in a different place no?

Nothing wrong with this..
Only thing wrong with this club is it's lack of balls. We had it when LVG was here and we were both horny and sexy according to an old Dutch fart.

 

[Deery]

Just in a different place no?

So it is, looked better when it was on top though...

Looking again it was always in the place what made me think it was on top

 

[RUCK4444]

Cardiff changed back to Blue after fans went completely tits over it.

We don’t need a brand change.

 

[tomaldinho1]

Nothing wrong with this..
Only thing wrong with this club is it's lack of balls. We had it when LVG was here and we were both horny and sexy according to an old Dutch fart.

'I twitched my ass'

 

[decorativeed]

So it is, looked better when it was on top though...

Looking again it was always in the place what made me think it was on top

Yeah, I've no idea!

I made a thread about the club crest over 10 years ago now. Surprisingly almost all the photos are still up: https://www.redcafe.net/threads/the-club-crest.294360/

 

[GoldTrafford99]

Reality:

Manchester United is the most recognised sporting brand on the planet.

Caf logic:

"Let's change the brand"