You bring up the time we finished 6th under Jose.
The league placing does not actually matter. It's irrelevant...to Woodward.
What is relevant is getting into the CL the following season. Why? Money.
Think about it: 4th place is not a trophy. 4th place is not a gold, silver or bronze medal. 4th is actually pretty poor for a big club.
But when you think of it from an earnings perspective, 4th place is just as lucrative as 1st place.
Last season, for finishing in 2nd, MUFC earned £149,767,145
MCFC, for finishing 1st, earned, £149.438,654
CFC finished 6th to earn, £141,713,582
https://talksport.com/football/3763...ned-tv-and-their-final-position-180518283150/
Now, given that finishing 1st, 4th or 6th equates to roughly the same amount of money earned, the EPL has no financial relevance. Finish in the top 6 and you are good.
The problem is that if you finish 6th, you won't get the CL money which gets added on top of the above amounts listed.
So, the only thing that matters is to make the top 4 and get the CL money.
This is the model which AFC used and their owners earned themselves plenty of money.
Now, I want you all to answer this question, while putting yourselves in Woodward and The Glazers' shoes:
if MUFC can make the CL (and get the CL money) by finishing 1st or 4th AND earn the same amount of EPL money finishing 1st or 4th, why would Woodward spend £250M, say, to buy Jose players, in order to come 1st?
I mean, what is the return on investment here? Spend £250M and earn £0.5M back, making a loss of £249.5M?
The 4th place finish is a perfect business model, while the 1st place model is financially poor (unless like LCFC, you get lucky and win the title on a low budget, against the odds).
Perhaps this will give people the true reason why Woodward pulled the plug on Jose's transfers and decided to net spend £50M, with the 4th place target in mind.
...and for the record, I think Jose will get 4th place. He is just too good, not to. If he leaves after doing this, then it'll be because he has no faith that Woodward can provide him with the funds to win the title. Remember, Jose doesn't care about financials - like us, he just wants to win.