The club should have managed expectations better than they have, they should have been able to foresee this financial outcome, but they were still allowing Ole to brief about us being able to take advantage of the COVID market. I don’t believe Ole would have just decided to make his own interpretation of the financial situation and it must have come from discussions with Ed.
United have been box-office in the transfer window, making headlines every single day, even more than Chelsea, who've been the actual ones to splash the cash! We have literally blown away the likes of Madrid, Barca (negative publicity withstanding), Bayern, and the rest in the advertising department.
This is precisely what Ed wants - commercial value. I don't think he and others in the board care one bit about managing the expectations of the fans. Is that even a consideration?
From a purely economic perspective, United have done awe-inspiring business in the window - press, TV, social media, everywhere. We have been "strongly" linked to every single high-profile player from Havertz to Sancho to Mbappe to Messi to Upamecano to Kante to Son to Kane to Koulibaly to Rice to Grealish to Thiago to Bale! The sponsors are happy, the fans are interested, the media is occupied. There is this deliberate gambit of trying to make us appear extremely relevant in transfer-activities even in these difficult times when we actually are not! And the January window will bring more of this 'rinse-repeat' tactic.