Out of curiosity, how did Spanish pundits/players see Scholes as? I know we've all seen the quotes from Alonso, Xavi and Zidane but what did your average fan think of him?
From my point of view/experience, in a country where 50% of the people talk about Real Madrid and 50% about Barcelona you can imagine how much "focus" most people have in other leagues, we started watching foreign leagues with internet streams and all of that, before, chances to see guys like Scholes were few, if you were lucky to cross paths with United at UCL, a United final or you had Canal + (of all my friends, few had, and less were home to watch PL games), also we mostly paid attention to Serie A after La Liga.
So, the only opinions about him you had the luxury hearing would be from purists or football "hipsters", guys like Xavi who arguably had been watching a lot of different leagues since the 90's and they usually loved and praised him. To the rest of us, who only knew a little talent here and there and lived in the Nike/Pepsi ads hype and what some magazines would point (Scholes could have some articles, but I don't think he had a big spotlight) we were more like "Yeah, he might be good, but he isn't Beckham/Yorke/Cole/Cantona... duh!". I started knowing more about Scholes at the end of his career when I could see him playing a little more, and then old videos were what completely sold me on him, but sadly he was almost/already retired.
People who had the chance to enjoy him years ago loved him, guys like me who had limited access to PL or United games? We knew he played there, but as he never was a "galactico" in the merchandising aspect, we knew little of him, and the UCL pundits (Jose Angel de la Casa & Michel) were too biased for our teams or the "stars" everyone knew in Manchester that they would focus almost nothing on Scholes. This happened with a lot of players for me and my friends, in the 98' World Cup we bought a special that talked about all the teams and stars. Zidane? Ah, that guy who plays with Del Piero and Inzaghi, Shearer and Bierhoff? No idea. Guys who had a lot more press than Scholes were almost unknown to us, Scholes suffers from that, thankfully people like Xavi and his constant praise helped us become more interested with him.