I think he is. And we panic bought Nani and Anderson when other clubs were in for them like with DVB and won the treble, so maybe that gave us false confidenceWe signed a clear upgrade in Bruno yes, but i'd say that was finally our scouting department doing what it should be doing. He was hardly a no name at that stage though.
I'm not suggesting don't ever spend big money, but it has to be for the right person. Bruno had everything we needed (goals, work rate, creativity) but then we go and sign DVB who was clearly just a panic buy after we couldn't get Grealish in the door. No planning behind that, just whoever we could get with a fancy name. It seems like the coaching staff were surprised when they realised he's not very dynamic, so what have they been watching?!