Juventus unveil bold new club crest at ceremony in Turin

Mr Pigeon

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And people were angry when Atletico changed the tree in their logo.
 

#07

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Sickening.

That old Juve badge meant so much. So many Wednesday nights in the mid 90s were spent trying to overcome that badge.

The players they had. Ferrara, Di Livio, Del Piero, Conte, Pessotto, Deschamps, Davids, Zidane. What a team. What a struggle to overcome them. Then finally doing it in 99.

The old lady of Italian football has juncked her traditions for this photoshop looking garbage. Awful.
 

El Zoido

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I think it's a fantastic piece of design, however I'm not sure I'd want to replace the club crest with it.
 

dove

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I quite like it. As someone mentioned before, it's clearly directed towards merchandise as this logo will look much better on clothing than a typical club badge.
 

MounchesterUtd

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I for one think their old badge actually looks great in club merchandise. The new looks like one of those cheap Gameboy knockoffs that had preprogrammed games in them from the 90s.



 

JPRouve

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Does it not look a bit Jewish?
I'm not anti judaism in any way (more than any other religion anyway), but I doubt that's what they're looking for.
You mean Hebrew?
 

Snow

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I quite like it. As someone mentioned before, it's clearly directed towards merchandise as this logo will look much better on clothing than a typical club badge.
People who wear badged clothing don't care anyway. They were buying Adidas clothing already available but paying extra for the Juve brand.

It's bad and their supporters should feel bad.
 

Mockney

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It's not really that bad, it's just not what we expect from a conventional crest.

People will get used to it.
 

Raees

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Not sure what to think first instinct is cool design but so anti football. Let's see it on the shirt before we judge
 

JPRouve

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For me the bothering part is the lack of historical references, no stars or date of creation.
 

Yagami

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Looks terrible. Their old crest was brilliant, as was Citys. God, I hope we don't go down this route.
 

Ian Reus

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It's actually quite a marketable logo. So simple.
The black and white stripe(s) are there still too and of course it is the letter 'J'.
Easy to replicate too.
Anyone could look at that once and easily go outside and spray it on a wall. Easy to remember.