Aldi - Marks & Spencers Twitter War

[diarm]

Has anyone been following this? M&S are suing Aldi over copying a caterpillar cake they sell and the Aldi twitter team have gone to absolute town on them. It's ruthless and I've spend half an hour in tears laughing at them!

Tweet

— Twitter API (@user) date

Tweet

— Twitter API (@user) date

Tweet

— Twitter API (@user) date

Tweet

— Twitter API (@user) date

Tweet

— Twitter API (@user) date

Tweet

— Twitter API (@user) date

Tweet

— Twitter API (@user) date

 

[Mr Pigeon]

I read this earlier and laughed.

Lawyers will argue that the similarity of the products leads consumers to believe they are of the same standard and that Aldi’s cake is riding “on the coat-tails” of M&S’s reputation.

Reputation? Whenever I think of M&S I just think of pretentious twats.

 

[Snowjoe]

Corporate Twitter bants is super lame

 

[Eboue]

whocare

 

[nimic]

Corporate Twitter bants is super lame

It really is. I really don't need massive corporations being humanized.

 

[Wumminator]

This is just as hellish as the super league.

 

[Vidyoyo]

It really is. I really don't need massive corporations being humanized.

In fairness, it's probably just one or two people in the marketing department running the accounts. They're usually the lowest of the rung

 

[Bubz27]

Corporate Twitter bants is super lame

The Bruce Bogtrotter one isn't that bad. Admit it.

 

[0le]

Imagine being paid to write tweets. Feck me.

 

[Jack-C20]

In all seriousness how do Aldi do it? I was buying Squares for weeks thinking they were genuine until one day I saw that they were also selling the genuine ones for a limited time only. Not that I care and I know they’ve always done it as everything they sell is a clone of another product with a minor change. Do other supermarkets just not care most of time and they’ve finally messed with one that does?

 

[Rado_N]

In all seriousness how do Aldi do it? I was buying Squares for weeks thinking they were genuine until one day I saw that they were also selling the genuine ones for a limited time only. Not that I care and I know they’ve always done it as everything they sell is a clone of another product with a minor change. Do other supermarkets just not care most of time and they’ve finally messed with one that does?

 

[Jack-C20]

I’ve always admired their sneakiness or lack of. How did people even catch on to this?!

 

[Rado_N]

I’ve always admired their sneakiness or lack of. How did people even catch on to this?!

That was Brewdog responding to Aldi putting out an “anti establishment IPA” that looked very similar to Punk IPA.

 

[Jack-C20]

That was Brewdog responding to Aldi putting out an “anti establishment IPA” that looked very similar to Punk IPA.

I vaguely remember reading about it. At first I thought it was the odd product, but as it’s been my go to supermarket for a while you notice so many products are like it.

 

[Rado_N]

I vaguely remember reading about it. At first I thought it was the odd product, but as it’s been my go to supermarket for a while you notice so many products are like it.

Oh yea they do it with all sorts. The booze is probably the most blatant but some of the chocolate is a close second.

 

[Drainy]

Silence, knockoff brand