There's so much back room chatter and posturing that happens between agents, media, and club intermediaries. It's just all part of the game.
When a player is within 2 years of their contract, you're going to have discussions with agents and intermediaries just to get exposure into their position. It's all a learning experience for it to be leveraged at a better time down the road.
Perfect example is United and Ole talking with Haaland during his move away from Austria. Same with speaking with Bellingham. The more you know, the better off you'll be. It's not really enticing players to run down their contract, it's more like understanding what their next move can be like well before it could actually happen.
This happens ALL the time in sports. That is why you would rather have a seat at the table than not.