Coolmore article

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seanoc

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Coolmore article

John Magnier doesn't do climbdowns. Conflict resolution comes in the shape of complete and utter victory for the normally publicityshy Corkman. Get in the way of the Coolmore boss and you're likely to get trampled upon.

"They don't have a gradualist approach. They go nuclear very quickly," said one party that has dealings with Coolmore.

Take the example of John Messara, formerly the largest stallion operator in Australia.Ten years ago, Messara fell out with Magnier over a "shuttle" stallion called Danehill. The majority owner, with a 60 per cent share, Messara wanted to rest Danehill, who had been travelling back and forth across the world for the summer breeding seasons in Europe and Australia.

Magnier,who held only 13.5 per cent of the stallion rights, had obtained 50 per cent management control of the horse. There would be no idle summer for the stallion.

The dispute was resolved in an extraordinary manner. A former judge, Sir Laurence Street, was engaged to preside over a private auction.With the two parties in separate rooms, the judge shuttled back and forth across the corridor no fewer than 27 times before Magnier emerged victorious with a bid of Aus$23 million (e14 million) for the stallion.

Danehill provides a link to the present dispute between Magnier and Manchester United manager Alex Ferguson.The stallion is the father of Rockof Gibraltar. Like father, like son.

A date in the High Court holds few attractions for Magnier. Going to court would simply publicise Coolmore's operations as never before. It would invite a level of scrutiny of the secretive world of the bloodstock industry comparable to Magnier's request for openness and transparency at the publicly-quoted Manchester United.

At the heart of the dispute between Magnier and Ferguson is the question of rights to stud fees. Is it the practice in the industry to gift a racing share in a racehorse but not its stud rights? If it is, Magnier will have to prove it in court, which will mean opening up to the world how Coolmore does its business.

Lawyers will pore over what is custom and practice in the industry, and some of the ownership customs and practices in the bloodstock industry are strange indeed.

The buying and selling of horses at auction is a peculiar practice. Auction catalogues do not provide information on the ownership of horses being sold. In some cases, it is believed that owners buy their own horses at auction to set a benchmark price for the offspring of their stallions.There is no suggestion that Coolmore has ever acted improperly in relation to the buying or selling of horses.

The business is further complicated by the practice known as foalshare, when a breeder sends a mare to a stallion. No fee is charged for the stallion's service and in return, the owner of the stallion receives a share in the foal. This further complicates the ownership structure when horses are sent to auction.

"There are a lot of gentleman's agreements," said one source. "Issues of ownership are complicated by the use of foalshares and mareshares. There isn't a lot of documentation, because people in the business don't want to get deluged in paperwork - for whatever reason. It may warrant the attention of the Competition Authority."

Court cases also have a habit of taking on a life of their own. Pandora's box,once opened, has a tendency to reveal surprises. A court case could raise questions about the ownership of Coolmore itself. Very little is known of the beneficial owners of the stud operation. The ultimate holding companies appear to be Zurich firm Calogo Bloodstock, and Bemak, a company based in the Netherlands Antilles. There are also interests in an Isle of Man company called Linley Investments.

It is believed that part-founder and expools millionaire Robert Sangster has sold much of his shareholding. Magnier's father-in-law, legendary trainer Vincent O'Brien, may also have reduced his shareholding. Did Magnier buy everything from the sellers or were there new investors? The bulkof the accrued wealth from the bloodstock business, in any case, is believed to have been transferred to a series of trusts for Magnier's five children.

Perhaps most potentially damaging for Coolmore, a high-profile court case would focus national and international attention on the massive tax breaks it has enjoyed for over 30 years.

Former finance minister Charlie Haughey's introduction of stallion stud fees exemption in 1969 has saved Coolmore tens of millions in tax.

Like other stud operations in Ireland, Coolmore has never had to file an annual tax return, but that is about to change. The Department of Finance is ostensibly conducting a review of the stallion tax exemption. An amendment to the 2003 Finance Act requires stallion operators to file an annual return for the period from January 1, 2004.

Companies do not have to file the return until nine months after the end of their financial year. Those companies with a fiscal year ending December 31 will not have to file an annual return until September next year.This means that a comprehensive review of the industry is unlikely to be ready in time for the 2006 Budget in December 2005. In effect, changes to the tax-free stallion status will not come into effect until January 2007 at the earliest - if at all.

A court date scheduled for next year would keep the issue on the political agenda just as the Department of Finance begins to reassess the tax break.

The bloodstock business may also come under scrutiny from other sources. Since the legislative changes introduced on January 1, the Revenue Commissioners have begun to look at the entire bloodstock and stallion industry. The Revenue should have some knowledge of the industry, as Vat is applied at the farming rate of 4.4 per cent.

The Department of Finance review should go some way towards ascertaining Coolmore's market share. It reputedly has a near-monopoly position in the Irish market. The tax exemption introduced by Haughey was designed to assist the fledgling bloodstock industry but, as the largest operator in the world, Coolmore can no longer be described as "fledgling".

Last week, Manchester United fans began a campaign of letters to British MEPs and the EU Commission complaining that the Irish stallion tax exemption amounted to state aid.

Going to court increases the risk for Magnier in respect of all these issues. It's a questionable strategy. What isn't open to question is how extensively Coolmore has benefited from the most generous tax breaks in the world.With the undisputed business brilliance of Magnier and the expertise of his team,the tax breaks have helped to make Coolmore a superpower in the stud business.

Rather like the Irish building materials group CRH, which created a nearmonopolistic presence in the cement business, Coolmore's domination of the domestic market has enabled it to forge increasingly powerful positions overseas.

Annual revenues at Coolmore are conservatively estimated at €150 million, produced by 50 of the world's most desirable stallions on over 10,000 acres of prime stud farm land. Even the combined forces of the Saudi al-Maktoum family - flush with oil money to fund its Darley and Godolphin stud operations - fall behind the Coolmore operation for scale and expertise.

"It is very difficult for anyone who wants to stand a stallion to compete with Coolmore," said Tony Morris, breeding editor of the Racing Post. "Many people in the game acknowledge that Magnier is a very shrewd operator and that he has outstanding people working for him. But their dominance is not necessarily good for everyone else."

In Australia, Coolmore is by far the largest single player in the market, having displaced Messara's Arrowfield Stud and the Woodlands Stud, which belongs to the poultry millionaire Ingham brothers. Coolmore supplements about 15 local stallions with five "shuttle" stallions, including Rock of Gibraltar. Annual feeincomeis estimated at Aus$50-60 million (e30-36 million)..........
 

seanoc

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In the United States, Coolmore is also poised to become a big player.This year, its stud farm operations near Lexington, Kentucky,will stand 15 stallions.

Its strategy has been to buy its way into the market. It spent a reputed $60 million on Fusaichi Pegasus, the winner of the Kentucky Derby, and $12 million on Tale of the Cat, the leading sire of twoyear-olds in the US last year.

It is considered one of the top US studs, second in size only to the Lane's End stud owned by the US ambassador to London, Will Farish. Coolmore's North American operation is conservatively estimated to be producing annual revenues of $65 million, according to John Sparkman, bloodstock editor of the Thoroughbred Times in Kentucky. This does not include earnings from its operations in South America, notably Argentina.

"That estimate is potential income only and does not take into account that Coolmore and other shareholders are bound to breed some of their own mares to these stallions, for which stud fees would not be due. There is no way of knowing what those numbers are," said Sparkman.

A measure of uncertainty lies ahead, however. In the US, stallion fees for new sires have come down significantly. A visit to Fusaichi Pegasus this year will cost $85,000, down from $150,000. Giant's Causeway, another stallion, costs $75,000, down from $125,000. The steep drop in fees is a reflection that young stallions, although brilliant on the track, have to prove themselves at stud.

In Europe, a similar story is unfolding. Before his death in a freak accident last year, Danehill was generating annual revenues in excess of $25 million, making him Coolmore's single most important stallion. The loss is particularly untimely as Coolmore faces up to losing the world's most financially prolific stallion ever. At 23 years of age, Sadler's Wells, whose tax-free earnings at stud in Ireland are estimated at €200-250 million, is nearing the end of his career.

Losing both stallions puts added pressure on Coolmore to find a new superstar. Few young sires have better credentials than Rock of Gibraltar, with Danehill's much sought after bloodline and a record seven consecutive Group 1 victories on the track.

The heir apparent at Coolmore, Rock of Gibraltar, will receive scores of frequent flyer points as he travels to and from Australia on the company's refurbished Boeing 747, mating with over 200 mares each calendar year, with an annual earning potential of €15-25 million.

If Ferguson were to win in court, he would be entitled to allow mares from Coolmore's rivals - such as Godolphin - to visit Rock of Gibraltar. It's an appalling vista for Magnier, who operates in an industry where control of the bloodline is the commercial equivalent of protecting your own brand.

The dispute between Magnier and Ferguson has been portrayed in the media as a clash between an irresistible force and an immovable object, two alpha males whose egos sim ply won't allow either to capi tulate. But both parties are becoming increasingly damaged by the battle and have as much to lose as to gain.

A settlement before long is widely viewed as a racing certainty.
 

Dans

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Interesting. Thanks for posting that mate.
 

KidCreole

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Amir said:
Now, what happens if the stallion turns out to be impotent? :)
Maybe John Magnier would have to step in... i'm sure it wouldn't be the first time he has taken some1 from behind... ;)
 

lucius

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brilliant post seanoc
i know feck all about horse racing, but the context is really interesting.
m&m obviously don't give a toss about mufc, and for that reason they are very dangerous.
nice to know that some unites fans believe that they can cause just a miniscule amount of embarassment to them.
all the press say fergie's picking a fight with someone who will just blow him away, but perhaps magnier has more to lose than we realise.
p.s. i wouldn't put it past kroll thuggery international to use utd websites to post support for coolmore. keep an eye out !!!
 

BahamaRed

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Great article. I expect to see a lot of this stuff in those 99 questions that IMUSA and SU say they are preparing for Magnier. Articles I've read this weekend suggest that Magnier and United want to calm down and do things behind closed doors once again. I do believe it's too late for that now......reporters like those above are all over this story and if the tabloids get hold of even a hint of stuff you know it's gonna splurt out all over the place. Even if Fergie and Magnier make up and kiss there's plenty of people out there ready to screw Magnier if they can get the chance, and what better time than now. Stand by for chapter 7.......
 

Cal?

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Well, that's nice then, if Magnier wants to have the Rock all to himself (well, his company), it looks like he should pay Sir Alex a premium and not just a half share of the stud fees, otherwise, Sir Alex can go sell the rights to Coolmore's rivals. :D
 

BahamaRed

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Just e-mailed the paper thanking them for their research into this article. They obviously know where to look and what to look for. Let's encourage them to do more.
 

Bastian

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So, has that tax exemption law been changed?
 
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