'At the end of this game, the European Cup will be only six feet away from you, and you’ll not even able to touch it if we lose. And for many of you, that will be the closest you will ever get. Don’t you dare come back in here without giving your all.' (1999 European Cup final with Bayern Munich, half-time team-talk)
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In the 2009 League Cup final he told the players that, for some of them, it was their first final for United and for some of them it would be their last so they'd better go for the win.
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And asked how Ferguson handled his half-time team-talks, the Darren Fletcher said: "He was super calm, super relaxed. He believed in his players.
"He did his tactics, he did his team-talks. You didn't know what you were going to get. He could tell fantastic stories about his childhood or an ex-team or certain player.
"He was just a calming influence, pinpointed weaknesses in the opposition and then sat in the corner with a cup of tea and read the programme.
"He was just so relaxed and that transcended to the players. Sometimes at half-time our biggest rollockings came when we were winning and we were maybe being complacent.
"At times when we were losing it was the opposite effect, he calmed every one down and put a few simple tactics on the board and said 'that's how we'll get back in the match - go and do it'.
"He was just a master of the uncertainty, you didn't know what you were going to get."