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Explains all the PR work going on after every game.
Phil Lynch - CEO of Media
- Thread starter luke511
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Explains all the PR work going on after every game.
Sounds like he would be a better manager than Ole.
It’s blatantly obvious that to the people currently running Man Utd, this is more important than football… way more important.
You know the way people say there’s no bad publicity…
We're just numbers and money to everybody
Hi Phil!
Anyway, now we know the story behind Bruno's missed penalty self-flagellation.
Anyway, now we know the story behind Bruno's missed penalty self-flagellation.
Someone should tell him that we couldn't careless about the apologies from the players after defeats, they're actually insulting at this point as the words in the apology are hollow and meaningless.
After all the time and money spent, we're now back in the mess of piecing the club back together that we were in when Gill stepped down and SAF retired.
What a disgrace and embarrassment.
After all the time and money spent, we're now back in the mess of piecing the club back together that we were in when Gill stepped down and SAF retired.
What a disgrace and embarrassment.
Seems like something most Americans would respond positively to. Maybe it was just an misjudgement of British reaction to bullshit.
There's nothing wrong with a CEO of Media
Just because we're shit at football doesn't mean everything else can't run smoothly. To be fair our team doesn't give him much to work with, it's been plugging holes with a bottle cap.
Just because we're shit at football doesn't mean everything else can't run smoothly. To be fair our team doesn't give him much to work with, it's been plugging holes with a bottle cap.
Can't imagine it weighs heavy on any of our players after a bad game some twitter c*nt telling them everyone hates them and to do better.
What are they, human?!
What are they, human?!
Have you ever met someone who works in marketing? The only evidence they need to prove that their methods work and that they're worth their wages is at the weekly sessions where they suck one another off over the latest outsourced shitty logo they've produced for whatever pointless exercise they've come up with.
fecking hate folk in marketing. Absolutely fecking hate them. 90% of the reason why everyone uses corporate wordspeak instead of saying things normally, to hide how fecking simple their jobs really are.
It made me physically ill to watch that. It's mind boggling how these tech boffins without any sort of moral compass just manipulate people and algorithms to do their job.
Modern liberal democracy has no chance in this world where everything can be diminished to "narratives to be countered"
In that case these lot would pull out the fan sentimental graphs and tell the players directly what social media thinks, and what they can do to "counter the narrative", in other words, write an apology. There's nothing wrong with an apology but when they're being churned out like clockwork it starts to feel forced, which it is by the social media department to "counter the narrative".
"Get away from them." The players are probably thankful for it. They don't have to advertise/do endorsements themselves and are shielded from how the fans feel.
And most importantly for them, they get to build their precious brand.
There's no shielding from the fan sentimental graphs I tells ya.
Main reason we sign players is what we can do for their brand/socials. Which is likely part the problem on the pitch. I agree with G Nev it all stinks but, this is the modern world…..
I'm just glad that we have nothing else to worry about and things are all hunky dory on the pitch.
From what he says - it's pretty clear the club will be well aware of the sentiment online against Ole. Aware and unconcerned.
They're reading this right now for sure.
Everyone say "Hi Phil!"
Everyone say "Hi Phil!"
"Hi Phil".
Funny to think that United only created a twitter account in July 2013.
yep you only have to look at fernandes social media numbers literally doubling in like 2 days after we signed him.
he’s gone from a hipster talent in portugal to one of the biggest names in football.
while we might be shite for players they’re earning plenty of cash
How about we spend time coaching the players some football basics, the social media content will then take care of itself
CEO of Media? Normally, there should be one CEO in an organization, unless there is some sort of parent company and a subsidiary where ManUtd's Media is its own entity, is that the case?
and also, nothing wrong with helping players manage their social media presence.
shouldn't Neville realize that it's on Ole if he thinks the players are robots on the pitch? what a stupid tweet!
and also, nothing wrong with helping players manage their social media presence.
shouldn't Neville realize that it's on Ole if he thinks the players are robots on the pitch? what a stupid tweet!
I doubt players are thankful for it. Would you like someone controlling your social media output? Forcing you to make statements you wouldn't have otherwise made?
Not sure how to feel about this growing 'anti-PR' backlash.
On one hand, I do despise the social media output from our official accounts. Some of our players personal teams are even worse. I especially hate how it's seemingly 'normal' now that we've got a couple of players camps who very openly leak to specific journalists in exchange for friendly coverage. It's normal to have working relationships with certain journalists but it's not normal to enter into literal Pay For Play partnerships (positive coverage for access) and would never have been tolerated under Fergie or even Mourinho.
On the other hand, I want to keep my job...so tone it down a bit please Gary. He's also not one to talk considering the Maldini-like defence he gives to players who've worked with him on The Overlap (Kane's golf thing, Maguire's sitdown) or did Sky promo with him.
There's no doubt the industry has got rapidly worse (or at least more actively involved) in the last few years. Somebody earlier in the thread called it Americanised - and that's true. When Roc Nation broke into the sports industry in the UK, and had such success with their campaigns, the industry shifted almost overnight.
The CEO of Roc UK has outlined in a few different interviews exactly how they were going to change the industry...and they have. For better or worse.
On one hand, I do despise the social media output from our official accounts. Some of our players personal teams are even worse. I especially hate how it's seemingly 'normal' now that we've got a couple of players camps who very openly leak to specific journalists in exchange for friendly coverage. It's normal to have working relationships with certain journalists but it's not normal to enter into literal Pay For Play partnerships (positive coverage for access) and would never have been tolerated under Fergie or even Mourinho.
On the other hand, I want to keep my job...so tone it down a bit please Gary. He's also not one to talk considering the Maldini-like defence he gives to players who've worked with him on The Overlap (Kane's golf thing, Maguire's sitdown) or did Sky promo with him.
There's no doubt the industry has got rapidly worse (or at least more actively involved) in the last few years. Somebody earlier in the thread called it Americanised - and that's true. When Roc Nation broke into the sports industry in the UK, and had such success with their campaigns, the industry shifted almost overnight.
The CEO of Roc UK has outlined in a few different interviews exactly how they were going to change the industry...and they have. For better or worse.
Get fecked, Phil.
underrated post
What about having a CEO on football matters. We can hire the best like let's say Marotta
fecking propaganda is what it is
Hi Phil! If you’re reading this, can you please stop the apologies from the players after every poor performance. It’s nauseating. A period of radio silence and not posting anything would be more palatable.
Blame people for being too easily manipulated.
If you're on social media and dont realise that everything on it is fake, and the sole purpose is a marketing exercise, more fool you.
Once upon a time footballers posted on social media as genuine humans to connect with each other and fans. Now it is solely for PR to boost the value of their brands.
Thanks, Phil.
No she doesn’t. What the actual feck is she talking about? Lynch clearly states that they do this to counter a negative narrative, which in turn takes the heat off the players.
Immediately thought of this for some reason. Good old days, eh?
Good times. Rooney’s twitter was the best.
If Moyes telling Rio and Vidic to watch videos of Jagielka was bad, imagine having this twat tailoring your social media messages. The cringe is so strong with our club.