Well extremely useful if he is causing trouble for the opposition... whether he is scoring or not. Somebody else will score eventually from the space provided. How do we think Emile Heskey got 60-odd caps for England even though the guy couldn't hit a barn door with a guitar? Michael Owen says Heskey is the best strike partner he ever played with... now, just think about all the strike partners Owen had in his career from Ronaldo to Fowler to Berbatov...
Obviously the dream striker would be great off the ball as well as with his finishing; no better player in my opinion for this than Alan Shearer.. some reader of the game and some finisher (the best I've ever seen). Marcus Rashford is also awesome at it... Cavani's brill too. Our manager was one of the best at it too... Their best skills are off the ball... not on the ball...
The Pareto Principal doesn't apply in football... simply because that's suggesting the work being done off the ball is insignificant, when in fact it is just as pivotal - even moreso - as the work being done on the ball...
The Pareto Principle applies to all human endeavour-this is well studied and well-documented. To argue against this is akin to arguing against gravity. More so when it is particularly easy to prove that the principle particularly applies to football. Simply, the objective of football is to win games. The output of the game is winning, losing, or drawing. In any such event, the principle simply states that 20% or less of everything that you did was the major cause of the outcome. This is demonstrably true. While the game is played over 90 minutes, the passage of play that will lead to a goal, rarely exceeds 2 minutes a most.
The Pareto Principle also doesn't mean that the rest of your inputs into the game do not matter at all, they are simply less important. In that sense, a footballer's most important contribution is with respect to what they contribute on the ball, with their off-ball contributions coming in, still important, but secondary.
On Rashford and the players you compare him two, you are mixing two distinct arguments. One, that a player can be good off the ball and less good on the ball without being a bad player, and two that a striker can contribute in other ways without being a great scorer. This is extremely distinct, because the strikers you referenced (at least Heskey), and indeed, other players of that mould, contributed by being target men, knocking the ball down for their smaller, quicker partners, such as Owen. That is on-the-ball work, not off the ball. Crucially, Rashford is not even that mould of a player, and his on the ball contributions to other players is average.
Further, and separately, his off the ball work scarcely yields opportunities for other players and while it creates chances for himself, he fails to convert efficiently, quite unlike the players you mentioned, and this is a crucial distinction. Thus, if his off-ball contribution leads to no end product, there is little ground for arguing that he is a good player because of his off-ball contribution.
In exceptional cases, a footballer is more crucial for his off the ball work, but these will usually be very limited players. Ji Sung Park for example, or Dirk Kuyt. Players, who, while respected for their off the ball attributes, will rightly be remembered as being below average when compared to the top players in their position.