I empathise with all you say, but the first sentence is disingenuous as those clubs didn't acquire Pogba, Lukaku, Maguire, AWB or Bruno type signings in last 3 summers! One summer is too short a comparative time period to beat the stick with.Last summer we were outspent by City, Arsenal, Wolves and Aston Villa in net spend. Yeah January we spent on Bruno which we should've done in the summer. Its a classic routine where we are always a window or 2 late on when we should actually buy the player and as a result can't ever catch up properly to strengthen properly. Shouldve bought Maguire/CB in 2018 summer, didn't and then waited til the last week of summer 2019 to spend 80m on Maguire. Shouldve bought Bruno in the summer, got him in January after an injury crisis (of only 2 players) and by loads of luck he managed to still salvage the season. Shouldve bought a leftback and right winger this summer, guess we'll leave it to January/next summer when we inevitably suffer an injury crisis this season that could've been so easily prevented.
The owners need to be clear. Do they want to compete for trophies? Do they want to build a squad that can fight for the top? If so, make the required signings to at least give us a shot in building a squad that can be competitive. My annoyance is at the fact that year after year, they only spend that bit extra when we need to get into the Champions League because we fell out of it. This summer is yet another example of that, where since we are now in it, the board tighten the purse strings and watch us struggle through the season. We won't ever progress from being a fringe top 4 team with that attitude, and that's fecking embarrassing for a club the size of Man United.
Also, I thought we had all made peace with the fact that the Glazers are happy with top 4, and won't invest what is required to become champions via a quick fix? That was clear during Mourinho's final window and last summer too. The only way we can win the league is to build a team over several seasons, make sure every single big acquisition 100% delivers, and hope some of our youth prospects also make it.
Acting out every window seems a waste of energy when we all already know this?