To be fair, they actually have implemented a loyalty system for the big home premier league games this season.
I have got a ticket for every balloted game this season including Leeds which got postponed. According to the minutes they are going to do that for the big cup games next season and I am well on board with that.
I have seen some people complaining but that is definitely the fairest way to do it. People complain that tickets are never available but Nottingham Forest, Bournemouth, Everton and Charlton were all on general sale to members for a few days.
If you really want to to attend the majority of the games you actually still can most of the time.