I love how everyone is mentioning again how he speaks.
He's a breath of fresh air, this guy got me going when he was in charge of Braga and didn't even have a coaching licence and was beating the big 3 to win a cup in Portugal. Great communicator. But you know what the best thing about him is, that nearly no other coach has (for reasons I absolutely understand)?
No generic answers in pressers. Almost any coach in the world, except a few, it's just run of the mill answers. I get why they do that, to be honest. But, every time Ruben speaks, I feel like I'm learning things about how football is being played. He says what's in his heart, not his mind, he talks fecking football, and he doesn't give 2 craps if people will like what he says or not.
If he has bad things to say, he'll say them, and straight into our faces. It's clear the results in Sporting and Braga always made me think he could do well with us at United, but the way he comes across has always been the cherry on top for me. Exhuberates this aura he knows what he's doing every single time he speaks.
Being a great coach doesn't guarantee results, but I maintain my position he's great (and I wish my Benfica had spent the money on him 4 years ago...)