Said this loads over the summer. But in my opinion, it’s largely fan desperation. We’ve tried literally everything else. We’ve spent big, we’ve gone for rookie coaches, recommended coaches, proven coaches etc. At least the unknown of a DOF offers hope.
In my opinion, a football club obviously needs certain functions carried out to a high level. So long as that is happening, that’s all that matters, not some trendy job title. It’s not just Ole and Ed rubbing the club. There are scouts, a head of scouting, Nicky Butt doing what he does with the youth and an army of other employees on the football side. People speak as if Ed Woodward does it all, but there are obviously many other job roles on the football side.
People want a DoF because we didn’t sign a player who turned out great. But in the absence of one, we still have an army of scouts. If they are not that good, or if a recommendation was overruled, that’s another thing - but we could just as easily have a director of football who isn’t that good either. The point is, the function has not been neglected.
I’m not against a DoF, I just don’t share the assessment that one is necessarily the answer to everything. People see another team playing some nice football and yearn for a DoF, usually the one that team has. He is not going to coach the team.
Off the field, in my opinion, the most important job by far is that of true manager.