Let me give you good folks an example. Living in the third world, in a country that’s not predominantly white, this isn’t something as prevalent as you would see in other places, but the protests have brought some of this to the fore.
The owner (White woman) of a very popular tea shop that people love to visit, posted a photo, from the tea shop’s page, captioned “All lives matter”, which ended up rubbing a lot of people the wrong way. At first she apologized and said that she didn’t know what the all lives matter caption represented. When people posted screenshots of her commenting a lot of pro trump stuff all over the place, including posts related to this, which showed that she did in fact know exactly the meaning those words were attached to, she then doubled down and said “I wasn’t the one that posted that photo, it was one of my employees, a black female that posted it.” It's almost a parody that after all that, her final response is to try to throw a black employee under the bus. Widespread talk from everyone that we’re all going to boycott this place.
In response to this, the owner of a large pharmacy, again quite popular, posted this on Facebook.
Again, people are outraged, and call for boycotts of this business.
Now based on the running theme of this thread, can any of you so vehemently opposed to 'cancel culture' as you call it, read this and think that people are wrong in calling for businesses operated by these people to be boycotted? Personally, I don't lose any sleep over people like this potentially having their businesses ruined.
Edit: I attempted to spoiler the image as it's quite large, but failed. If any good folks can assist it would be appreciated, but this photo needs to be seen.