Except that he didn’t. Our market capitalisation on New York stock exchange is now less than when he took over as CEO. It was 2.7bn USD at the beginning of summer 2013 and it is 2.5bn USD now.
Amazing
Five fecking mil just to announce a signing. Sanchez probably got Beyonce money just for playing the piano. This cnut has made a complete mockery of this club.
This may come as a surprise to you but all clubs do this with big transfers. Those of you bitching about it, will be the exact same ones demanding why the club isn't spending on the next flavour of the month. Where do you think that money comes from? We don't have a state backing us or owners that have more money than sense, yet we've spent as much as any other club over the past 10 years.
The fact that he planned a PR campaign isn't the issue. The fact that the player knew nothing about it and was left in the dark about whether the whole transfer will happen at all is ridiculous.
Why would player know about it before he signed?
No suprise whatsoever
Ok, he does not need to know about that PR campaign while negotiations are ongoing, but that Zlatan made that post to force the negotiations to finish because he was losing patience with the slow/non-existent progress shows that Woodward was more focused on that PR stuff than on actually getting the negotiations through. Getting the paperwork with Zlatan done and tell him "we'll tell the world about in in two weeks, we want to prepare something special" would have been the right order. Otherwise you risk that the transfer fails and your beautiful PR campaign will never be used.
So we missed Zlatan playing piano with whole orchestra behind him??
Yes, selling Manchester United is hard work...Seriously, grab a bunch of plain t shirts. Slap a United logo on them and watch them sell out in no time. I have never understood this nonsense that hes good at selling United. Some person said it once, and now its just the go to thing to say because you want to look reasonable. This man has wasted millions in transfers, wages and pr bullshit. Hes shit at his job if his job is not to waste money. If selling united to investors, sponsors and the media is the goal, the outbreak monkey could do that.
The same PR industry that pays for those players to be on the pitch.
No, it doesn't. TV money and fans do. Commercial revenue is about 1/3rd of total revenue. Of that a small fraction is probably traceable to social media PR campaigns/influence. Major corporate sponsorship makes up the vast majority.
What's wrong with it. It's pretty normal and expected with lots of sponsors needing time to prepare etc.
It's about professionalism and not being a dickhead.
Do you understand that all of the above falls under PR? PR is marketing ffs.
The said player has a 100 ft tall ego and needs to chill at times.
A lot. And it’s not just that, it’s a long list with Disneyland and all the pathetic stuff. All we have had since SAF retired is PR plans, etc. I’d rather we had focused on a footballing plan.
Good Post
Because all the PR bullshit and Hollywood hype around the game enables him to earn so much in the first place. It’s a game he’s handsomely rewarded for playing.
Er... no. That disneyland thingy while grotesque to you purist is what enables us to spend hundreds of millions every year.
