This feels like a trump style implementation. Idea hatched on a Monday, coded on Tuesday, launched on Wednesday. About five people involved in total. Reminds me of Giuliani's press conference at the Four Seasons Total Landscaping office, spouting utter nonsense to boot.
This is such a shitty rebranding. Forget the idea itself being shitty, they announced the change and implemented overnight and then did nothing except change the logo, have x.com redirect to twitter and have Musk make a nonsensical announcement about how x is the imperfection of us all.
I think this is probably the most amateurish feat Musk has pulled yet, which is saying something.