July 12, 2010
2010 World Cup Final on ABC: Most-Watched Men's World Cup Game Ever Netherlands-Spain Championship Match Earns 8.1 Rating and 15.5 Million Viewers ESPN Networks Finish 2010 World Cup +31% in Ratings, +41% in Viewers Thru 64 Matches
Sunday's 2010 FIFA World Cup Final on ABC - a 1-0 victory by Spain in extra time over the Netherlands - ranks as the most-watched Men's World Cup game ever. Based on Fast Nationals from The Nielsen Company, ABC's telecast delivered an 8.1 household rating, 9,389,000 households, and 15,545,000 viewers for the two-hour game window (2:30-5 p.m. ET). Only the 1999 FIFA Women's World Cup Final (U.S.-China from the Rose Bowl) averaged more households and viewers for a soccer game - 11,307,000 and 17,975,000, respectively.
Additionally, the Final ranks as the fourth highest-rated Men's World Cup game on record, behind the 1994 Italy-Brazil Final (9.5 rating), the 1994 U.S.-Brazil round of 16 match (9.3), and the 2010 U.S.-Ghana Round of 16 game (8.5). Sunday's game also ranks behind the 1999 Women's World Cup Final, which delivered an 11.4 rating. The 8.1 for Netherlands-Spain is a 6% increase from the 2006 Italy-France Final (7.7 rating, excluding pre- and post-game coverage).
The top 10 metered markets for Sunday's four-hour telecast (including pre-and post-match programming) were: San Francisco (14.7), San Diego (13.6), New York (13.1), Miami-Ft. Lauderdale (12.0), Washington, D.C. (11.9), Los Angeles (11.3), Austin, Texas (10.4), Seattle-Tacoma (10.0), Cincinnati (9.5), and Boston (9.1).
ABC's coverage of the Uruguay-Germany 3rd Place match on Saturday delivered a 3.1 rating, 3,532,000 households, and 5,045,000 viewers.
"The 2010 FIFA World Cup was an overwhelming success for ESPN," said John Skipper, ESPN executive vice president, content. "We experienced record viewership across multiple platforms, including television, broadband, online and ESPN Audio, and it was evident from the overwhelmingly positive reaction just how much fans were drawn to the spectacle of this global sports event. We are already looking ahead with great anticipation to the 2014 FIFA World Cup in Brazil."