Fully agree we need to be going for players with desire and work ethic and wanting to die for the club. I just wish we would have some kind of identity. Maddison plays as a number 10? Does that mean Ole will go down that route next season?
Going for that sort of player is just asking too much. Sure, the odd one may genuinely have affection towards the club but it's naive to expect it. We're an employer, this is a job and ultimately, people will go with the best option for their career. Just like any other job.
Just because you don't have a professional affiliation with the club or sport and therefore are driven by emotion, doesn't mean people actually within the sport will be.
Actors will take on projects they may not necessarily like the material of but its a good move either for the reputation or financially. They will probably be less passionate about the source material than the fans are but it doesn't mean they won't accept the role and do their best.
Not all of the marvel cast would have grown up adoring the lore and characters like many of the fans, and if they only cast people who did, they would probably either have little to no cast or a cast that can't act.
We expect different from footballers because we have a vested interest and personal connection to the club but it doesn't make it reasonable.
This 'die for the club' thing is just incredibly naive. Just like getting angry and calling them mercenaries if they choose to leave to go to a different club.