Sainsbury's Christmas Advert (Ft all black family)

[SalfordRed18]

The advert in question:

And the predictable shit that followed:



Boggles my mind that people still insist the UK hasn't got a racism problem. It's more than a few bad eggs, we see it in all walks of life, and funnily enough doesn't discriminate on how successful you are, how much money you have etc. If you look different, a lot of people consciously and unconsciously treat you differently.

 

[Rado_N]

I don’t know why I’m still surprised by this shit but some of those comments, fecking hell, it’s not even veiled anymore.

I despair at the state of this country at the moment.

 

[sewey89]

1) It's fecking stupid that people would get offended at this. Thick, racist, knobheads.

2) There are actually going to be 3 adverts (2 of which are released.. the one in the OP and the one posted below) featuring, presumably, 3 different families.


The family in this one are white. I expect it still won't be good enough for the racist knuckledraggers though

 

[Smores]

My woke detector must be faulty as when i saw that advert not for a second did i think it would be controversial. I can't imagine why anyone would care that the family happen to be black, the victim complex in those comments is off the charts.

 

[Mr Pigeon]

Bloody families that aren't my family acting like Christmas is for them too and not just for me. Christmas is about togetherness for ME and an excuse to fill my kids up with sweets so they're sluggish and easy to dropkick away from my personal mountain of pigs in blankets.

 

[bsCallout]

Do these people behave like this in the real world or is it just online?

 

[Mr Pigeon]

Do these people behave like this in the real world or is it just online?

I think they're all paid actors in that advert.

 

[2mufc0]

Nothing new here.

 

[SalfordRed18]

I think they're all paid actors in that advert.

feck sake

 

[Gehrman]

Do these people behave like this in the real world or is it just online?

I think thanks goodness that social media doesn't reflect real life.

 

[krautrøck]

What's next?

 

[horsechoker]

TAKE BACK CHRISTMAS!

 

[Penna]

So - a nice happy middle-class family having a nice family Christmas ... but they happen to be black, so people are having a problem with it? It's pathetic, it really is.

 

[Eckers99]

I don’t know why I’m still surprised by this shit but some of those comments, fecking hell, it’s not even veiled anymore.

I despair at the state of this country at the moment.

"First they brought us reggae and nicer food, now they're making adverts less white. Where will it end?!"

Honestly though, you're dead right - this country is a fecking mess. Run by morons for morons.

 

[SalfordRed18]

What's next?

Tweet

— Twitter API (@user) date

 

[Sparky_Hughes]

I think they're all paid actors in that advert.

For the laughs you give, Im going to have to buy you a pint one of these days!

 

[horsechoker]

What's next?

They'll demand a day where we celebrate the birth of a Middle-Eastern man!

 

[Scarlett Dracarys]

Why should it even matter ? Are they not people too ? Can you imagine how sad of a life you must have to lead to think like this is a problem.

 

[Olly Gunnar Solskjær]

The same happened just a few months ago in the summer when Argos had an advert that featured a black family.

I hope some people recognizes some of the twats leaving comments like that at they have to face actual consequences in their life in the real world.

 

[matherto]

What's the old adage about equality feeling like oppression?

To the terminally thick and ignorant it feels like they're being replaced and they don't like it.

Not realising that you've been above everyone else for so long that they need some representation as a tiny, miniscule part of bringing them in line with you is enough to amplify the anger and bitterness, especially when there are zero consequences for being a cnut anonymously online.

 

[bsCallout]

I think they're all paid actors in that advert.

Touché

 

[Jippy]

Tweet

— Twitter API (@user) date

 

[Ronaldo's ego]

Make Adverts Great Again!

 

[esmufc07]

@fergieisold

 

[Berbasbullet]

Let me guess, the same people who are crying about this will be the ones calling everyone else ‘snowflakes’ for being ‘work’.

Honestly these people are so sensitive.

 

[K Stand Knut]

Well that shocked and outraged me more than I expected!

What a bunch of cnuts!

 

[RoadTrip]

Utterly ridiculous

 

[Smores]

No one done the 'they have an opinion we have an opinion so the middle is true' shtick yet. Always look forward to those bastions of truth and reason.

 

[Yagami]

Bloody families that aren't my family acting like Christmas is for them too and not just for me. Christmas is about togetherness for ME and an excuse to fill my kids up with sweets so they're sluggish and easy to dropkick away from my personal mountain of pigs in blankets.

If I ever become a parent I'll have to remember this!

 

[Mr Pigeon]

If I ever become a parent I'll have to remember this!

It's important to set boundaries

 

[FireballXL5]

Make Adverts Great Again!

 

[villain]

Three things about this

1 - this is exactly why representation matters; we're used to seeing heteronormative white faces as 'normal' anything beyond that, means abnormality in the eyes of a lot of people.
2 - this is exactly why 'I don't see colour' is a flawed concept that should be laughed out the door
3 - this is exactly why racism is more than the dictionary definition.

I think they're all paid actors in that advert.

 

[Lay]

Shock horror. For years I didn’t read comments from videos, articles etc that had any black or Asian people in it because it’s just going to be racist comments.

There was an advert a couple years back that had a few races (may have been Sainsbury’s) and comments were “oh look at Sainsbury’s putting in the token black person to cover diversity”. These morons just don’t want anything but white faces in their adverts. Anything else is being ‘woke’ apparently.

 

[decorativeed]

I don’t know why I’m still surprised by this shit but some of those comments, fecking hell, it’s not even veiled anymore.

I despair at the state of the world at the moment.

Fixed it for you.

 

[Bubz27]

Aldi did one with a family of carrots and they're like 0% of our population. No complaints.

 

[Spark]

1) It's fecking stupid that people would get offended at this. Thick, racist, knobheads.

2) There are actually going to be 3 adverts (2 of which are released.. the one in the OP and the one posted below) featuring, presumably, 3 different families.




The family in this one are white. I expect it still won't be good enough for the racist knuckledraggers though

I was Team Sainos against the racists. Now I have to boycott them for having scousers in an ad.

JOKING OBVS live opposite a massive Sainsbury's and can not be bothered to go elsewhere.

 

[horsechoker]

Aldi did one with a family of carrots and they're like 0% of our population. No complaints.

There are a lot of carrot tops in Scotland

 

[Bubz27]

They'll demand a day where we celebrate the birth of a Middle-Eastern man!

Jesus was white.

 

[littlepeasoup]

I honestly can't get my head around thinking like that - it's such an alien concept to me - seeing someone different than you and immediately thinking 'other'. It's a sad, small world these people live in - although I'm sure they'll happily devour fruits of black and ethnic culture when it suits them.

 

[horsechoker]

Jesus was white.

Pretty fly