- Nov 26, 2017
Not necessarily, no. Theoretically, you can't sponsor your own club.
But a lot of common sense would say new owners will take the opportunity to be creative in who is going to be the next shirt sponsors.
Can someone explain the legal position to me.
Let's say Bill Gates wants to buy MU. Let's say MS is going to sponsor 80m for the shirt, and another 40m to rename Excel Stadium.
Is Microsoft not rich enough to sponsor 120m+ a season? It only becomes an issue, if MS can't afford 120m, but willing to pay 50m instead, while Bill subsidises the rest, as in the "case" of City.