Definition of a parasite but he's good at it.
I watched a video of him a few months back where he was discussing the Glazer protests and he basically just kept saying over and over the fanbase needs to come together, we need to stop being divisive and toxic, if we come together we will get them out. The obvious insinuation was that he meant rival fan channels should come together. He teed that up for ages until eventually he read out a comment asking if he will collaborate with other fan channels and then his response was basically God no, we're bigger than all of them combined, they're irrelevant etc etc.
Then he said he was talking about things like forums and stuff like that when he meant he wanted to come together with the rest of the fanbase.
He's intentionally toxic but when your target audience is rival fans and United fans in their early teens then you'll clean up, and he does.
He seems like an alright guy in general, what he's doing isn't exactly killing anyone.