UEFA is in advanced discussions with the European Club Association, a group representing more than 200 teams, about creating a joint venture that would control all media rights and sponsor competitions such as the UEFA Champions League and the Junior League. The European League, according to people familiar with the negotiations. These competitions are currently run solely by UEFA, which distributes approximately € 3.25 billion in prizes and television offers to participating clubs each year. The UEFA Champions League is the one that generates the most money.
The new paradigm will mean a fundamental change in the way the main competitions are carried out in Europe. The talks are designed, in part, to avoid a GB Morgan-backed $ 6 billion backup plan to launch a dissident European Super League, which is being promoted by some of the leading clubs like Real Madrid and FC Barcelona. According to people briefed on the talks, the ECA wants governance changes alongside a plan to revamp the form of the Champions League starting in 2024 and create more matches between the best teams.