It's not the sponsor that bothers me, it's the concept of sleeve sponsorship in general.
I bet in 20 years time, every inch of the football strip will be plastered in sponsorship, like in F1
Players will literally be walking billboards. I hate it. I know that it's the commercial nature of the game, and people will say it's inevitable, but the clubs have enough money as it is, we'll lose more and more tradition (like, red kits) to corporations and sponsorship. Eventually it'll go beyond just shirts, we've already seen bullshit stadium names Sports Direct Arena instead of St. James's park, as well as whole clubs being named after companies (Red Bull Salzburg) - what next, entire pitches being plastered in sponsors too?
I'm actually quite a capitalist BTW, not some raging anti-corporate type. I just hate seeing football being drawn all over by big name companies, leave my beloved game alone.
Else one day we'll see "The Chevrolet Devils of Manchester vs The Emirates Gunners FC" in an exciting 4th round Wonderbra cup tie at the Durex arena.
Feck off, feck right off.
