Well in todays day and age everything seems to be public, I don't see why it would suddenly be so private for Gyokeres especially considering Fabrizio can't stop tweeting his name during the entire season
Think of transfers as an iceberg. Outside observers can only see the 5% visible above water, consisting largely of truth, misinformation, and speculation.
The remaining 95% consisting of private interactions between clubs, agents, managers, and players - a vast majority of which is deliberately kept private to preserve the discretion of negotiations - remains underwater.
With rare exception, only the best journos like Ornstein and a very short list of his contemporaries, are occasionally given morsels of information by random contacts they have on the inside, which they then make public.
Probably 99% of everything we see is just made up speculation by lower quality journos and monetized social media aggregator accounts in desperate search of daily content.
The reality is we actually know very little of what is happening behind the scenes and in a way, that’s what makes the drama and intrigue of it all so interesting.