a) Challenging for the title
b) Winning the europa cup
c) Winning the fa cup or the league cup
d) Top 4
e) Mid table
f) Relegation scrap
If we sign de jong, I would expect us to atleast achieve d) alongwith either b) or c).
How about all of
g) fluid attacking football coupled with good defensive shape and intense pressing by means of:
- Top4 in goals scored
- Top4 in distance covered per 90min as a team
- single digit shots against per game
h) much improved set piece stats on both ends of the pitch
I) making Top4 in clean sheets
j) making Top3 in ball possession stats
k) great squad morale where players talk highly of each other and the coaching staff
l) no leaks
Winning trophies is great. But there can be bad refs, injury crises, bad luck and more. As with personal development, I think the real KPIs should be stuff that is in your control and can be gradually improved upon throughout a year and beyond.
I think if the KPIs above are met or at least most of them with the others clearly improving throughout the season, positive results were to follow eventually. And while you could finish outside the Top4 for a season, you set yourself up for success in the long term.