The plan is obvious; Do everything to keep the fans appeased while spending as little as possible to keep their cash cow producing milk. As soon as the fans are starting to, or showing signs of, uniting against the Glazers (Woody is their shield) they promise changes, DoF briefings etc... This happens every year and they are certainly monitoring the mood on social media to attempt to put out any potential fires before they ignite. They drag out every transfer to get as much social media clicks as a performance metric to show potential sponsors. Appointing OGS was made to have a well-liked player in charge, so it would be more difficult for the fans to show their dissent towards the club, Owners and Woody.
One fundamental aspect of how this club is rotten is the way they view their fans (should here be noted that there is no proof for this, just my personal opinion): Some companies and clubs view thinks that the club is for their fans. Meaning that how they operate, play etc is to satisfy their customers (fans) and delivering a quality product (results and entertainment) is vital for their fans(customers) satisfaction. Our club runs on the premise of the shareholders and owners. Meaning that "customer management" is to deliver a quality product(££££) to the owners. Thus the fans are seen as something exploitable. A revenue stream. A source of income. As long as the product (result and performance) offered is good enough, they will keep paying, being interested etc. The problem here is that within the sport world industries, brand loyalty is extremely strong and thus makes it possible for a company (club) to deliver a really bad product without losing the customer...
