They're a sentimental set of twats, the montages, the tributes, the emotional turmoil his 'retirement'
will cause. Everything the pundits and journalists throw at it, they will lap it up and those in the media know it.
Slap on a Gerrard tribute and they know the plucky scousers will give ratings a boost, papers will sell, every story of his iron will and tear stained copies of the echo will stack up on coffee tables across Merseyside as the legend orbits just above legend.
It's been different for us, we've been busy enjoying success and the retirements have been an emotional blow, but we have seen how the strength of Ferguson deals with such partings. Were just not as susceptible to the media ramblings, and they know it.