R.N7
Such tagline. Wow!
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What does the broflakes of the Caf make of it?
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Is a good indication they're doing something right.Gillette is under fire from men’s rights activists and rightwing publications
there's nothing wrong with the underlying message., but what reason do fecking Gillette have to make an advert like that?Don't see an issue with the ad to be honest
this suits me down to the ground.Hadn't heard about it so just Googled it and saw this:
I've not watched the ad yet but I'm a fan if it pissed this cnut off.
Also this opening line of the Guardian article:
Is a good indication they're doing something right.
See the video on Starbucks above.there's nothing wrong with the underlying message., but what reason do fecking Gillette have to make an advert like that?
it's weird.
They always have to be honest, possibly unintentionally and usually negativelyI think its quite good. Whether companies should be dictating social change is an entirely different argument altogether but it looks like they set up a non-profit which is cool I guess.
I didn't mind it at all, no more condescending than a tech or bank advert. Not sure how anyone could be so fragile that this could boil their piss.Pure idiocy on the level of that Kylie whomever she is Pepsi ad, they're getting slaughtered for it.
A multi-billion dollar shaving company for men telling men how they should act towards women in a preachy and condescending manner. WCGW?
It does carry a certain significance doesn't it? Gillette is an iconic mens brand for the best part of a century. However they could just be doing this for the same reason Nike did the Kaepernick ad, to increase and refresh their brand awareness.I don't disagree with the message at all, on the contrary, but I just find the repetition of the message from all possible sources quite boring. But hey if it achieves something, then whatevs.
I have my doubts though that people who exhibit this kind of behaviour will get enlightenment from a shaving advert.
It's a bit of virtue signalling wrapped in marketing, they are getting behind the message to increase their profile. Any controversy created is an added bonus for them as the discussion makes them relevant.I would've thought that more men would like this idea?
When it comes to topics like harassment, sexual assault, rape, domestic violence, bullying etc I see more and more men talk about how the dialogue is always about women, not enough people talk about male victims and as men they don't have the space to discuss their feelings, emotions and thoughts.
All companies are political to a degree, and all marketing has agendas. At least this agenda is positive.
I don't understand why anyone wouldn't like this.
That's the positive I'm focusing on too.Not watched it but if it has pissed of Pierce Morgan, than it's probably great.
I don't understand that argument - who or what platform can discuss social problems such as this, without being accused of virtue signalling?It's a bit of virtue signalling wrapped in marketing, they are getting behind the message to increase their profile. Any controversy created is an added bonus for them as the discussion makes them relevant.
The message, like I said, is without a doubt positive but even a positive message can be boring and counter-productive when it's coming from all angles and repeated ad-nauseam. You can like ice-cream and it can be your favourite thing, but having ice-cream everyday would bore you too.
Like the advert doesn't upset me or anything, it just makes me roll my eyes tbh.
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Any platform. A commercial advert is not a discussion platform though.I don't understand that argument - who or what platform can discuss social problems such as this, without being accused of virtue signalling?
It's unrelated to me. The discussion and debate about something is not emboldened or discouraged by calling an advert what it is. For example there's heated discussion on the Brexit topic. But if I see companies trying to stay relevant by taking sides on that topic through advertising, I'm equally gonna call it out. Doesn't mean I'm discouraging discussion on the topic in the slightest, am I? Discussion, debate, information gathering all that stuff is good but none of those are on offer.By referring to it as such doesn't encourage discussion or debate, nor does it increase exposure to the problem - which is exactly the reasoning used by many men when it comes to incidents that surround abuse & violence, is it not?
The problem is mainly an educational one, since the right laws seem to be mostly in place. One is educating kids and the other is educating adults. The former is technically easier than the latter because with kids you can enforce behaviour and understanding in schools, so the state has some means. Adults are harder cause they can be resilient to change and if they are the type that doesn't read or watch the news, it's that much harder.So how should this problem be approached?
That type of advertising is sickening. Imagine the absolute gimp forwarding that concept. How inspiring a shaving product can teach us all something, feck off.
I assume/hope you're not referring to me but it doesn't 'boil my piss' or annoy me. I just thinks it's really dumb. I also think anyone who takes an advert from a multi-billion dollar company who just want to generate publicity seriously, either in a positive or negative light, is dumb.I didn't mind it at all, no more condescending than a tech or bank advert. Not sure how anyone could be so fragile that this could boil their piss.
Sorry, but this point is nonsense.And if it’s not that but rather a ‘the ad is stupid’ perspective then grow up please. Advertising/marketing is bullshit all over. Don’t pretend this is new.
Cracking argument mate. Keep them coming.Sorry, but this point is nonsense.
Why not? We discuss adverts all the time. If it's on TV it can invite discussion in people's homes & their places of work - see John Lewis & Cocoa Cola christmas ads, Pepsi football ads etc.Any platform. A commercial advert is not a discussion platform though.
By calling it virtue signalling you are implying the intention behind the message is disingenuous.It's unrelated to me. The discussion and debate about something is not emboldened or discouraged by calling an advert what it is. For example there's heated discussion on the Brexit topic. But if I see companies trying to stay relevant by taking sides on that topic through advertising, I'm equally gonna call it out. Doesn't mean I'm discouraging discussion on the topic in the slightest, am I? Discussion, debate, information gathering all that stuff is good but none of those are on offer.
How do laws & schools have any insight on this? Just because laws are in place doesn't mean they are affecting social change - quite the opposite actually when you look at the stats on things like domestic violence against men, rape when men are the victims, parenting laws for the fathers etc.The problem is mainly an educational one, since the right laws seem to be mostly in place. One is educating kids and the other is educating adults. The former is technically easier than the latter because with kids you can enforce behaviour and understanding in schools, so the state has some means. Adults are harder cause they can be resilient to change and if they are the type that doesn't read or watch the news, it's that much harder.
I'm a fan of subtlety. People in the 21st century in the West watch movies or TV shows, listen to music and play computer games a lot. Through these means you can bring education in a subtle way. Behaviour that in older generations would be deemed normal by characters would now be admonished. The message will slowly get across, so long as it's subtle. If you print it on the side bus (metaphorically) and make everything about it, people can react negatively to it.
Bear in mind that societal change is slow and can take a generation or two. And social ills never really eradicate, they merely get diminished. Don't mean we shouldn't strive for it and encourage it of course.