Who gives a shit?
The CL has become a boring and predicable competition that doesn't have any value until the quarters/semis, the Europa league should be burned to the ground or introduce a wage cap on the teams that enter it, there's no reason a super league can't have cup competitions, it's not like that idea is copywrited by national FA's.
Pitting yourself against the best of the best if what football should be about. Who cares if we don't win it? We haven't won the PL for going on 8 years, and we haven't even have to compete against a Madrid , Bayern or a Barcelona! With the money available in that competition there's no reason we couldn't compete at some point, and if we don't enter it then why would players bother coming to us when they can go to Bayern and play in that competition on a higher salary?
You call me shortsighted but not joining it if Europe's elite are already on board is complete suicide.
Kick off times are irrelevant, people are moaning about Friday night kick offs, people just like to moan.