“From my interactions with the owners so far, they are very astute businessmen who have a strategic plan for
Aston Villa,” said Smith. “Part of that plan is to go and compete with the upper echelons of this league. That’s where they want the club to go, they want to grow the brand of
Aston Villa football club all across the world as well. But they are also aware that takes time.
“I speak to them regularly during our board calls and they are very ambitious but the key word is ‘strategic’. They build a plan and then they follow it through. Every Aston Villa fan can feel in safe hands with these owners.”