I think that the British FC came cause in his first transfer window he signed 3 British players in Maguire, AWB and James for 150m pounds, and we were quite heavily linked with Longstaff for 50m. There was also talk of him wanting a strong British core. To be fair, 150m for those three players is some of the worst business ever done in football.
In other windows we mostly targeted players from foreign leagues, signing Bruno, van der Beek, Telles, Varane, Ronaldo and Sancho, from which only the later is British.
British core or not, Ole’s cultural reset is such horseshit. 400m+ spent to leave us in a worse position on the table than when he took over, and with only 3 players signed from him who seem to have a future with us. I hope we never talk about the cultural reset again, for most part it is just an intangible when there is lack of real success.