I personally was unhappy about the Glazer take-over from day one but as many have said, the good results dampened that dissatisfaction. At the time it wasn't as obvious (again because of SAF's brilliance) that the debt they put us in facilitated so other clubs caught up faster and faster. SAF's net spend from their take-over until his retirement was an average of 13M/year. During this period clubs like City, Chelsea, Barcelona, Real etc outspent us by more than 500M and this in a market where players like Hazard, Aguero, Ronaldo went for prices under 100M.
We all listened to SAF's "No value in the market" line over and over, replacing players like Ronaldo with Valencia. Now we all know that the initial interest rates of the loan the Glazers put in place devoured most of our economy. We all knew from the start that the Glazers were firstly and foremost in it for their own profit, football and glory was never their nr 1 priority. When Gill and SAF left we weren't aware of how much of our success was down to them. The Glazers chose to replace Gill with Woodward, the man who facilitated the take-over. Moyes was appointed and directly Woodward showed his incompetence with the way the Fellaini transfer was handled.
By the time Moyes finished 7th, it was obvious that our squad needed a rebuild. The lack of investment for 8-9 years forced SAF to never rejuvenate his squad, money wasn't there to buy younger players of equal quality. He never had the money to replace players like Giggs with Hazard, Keane with Silva or Rooney with Aguero. But resorted to "lesser" players and still managed to make them perform above their weight. Instead of having a pro-active approach to keeping us on top, the Glazers penny pinched right up to the end of Moyes reign and then threw money on project that needed a complete rebuild, Stars like RVP, Vidic, Rio, Rooney were all at the twilight of their careers, it was never going to be an easy job from there. The prolonged period with lack of investment put us here.
Instead of putting a proper plan in place, hire DOF to steer the ship in one direction, Woodward takes this on him and knee-jerks us further down the slope. The Glazers still keep him on even though he clearly failed massively on the football side of it. In an interview Klopp explained why he didn't choose to join the "richer" clubs:
"I had talks with other clubs and they didn't sound like a football club," said the German. "It sounded like marketing, image, you need to sign this, you need to sign that. And I thought 'wow, that's not the game I love.'
"It's all part of football, but it cannot be the number one, two, three, four priority. First of all please try to improve the game we play."
Klopp never mentions us in name but we know now that our CEO sold the job to Klopp as an "Adult Disneyland". It is obvious that Woodwards primary directive isn't to improve our football but build our brand, make more money. The Glazers and Woodward saw an opportunity after Oles fantastic initial run as manager, again in a knee-jerk reaction Woodward offers Ole a permanent role at the club. I like many other fans loved the appointment, I love Ole and the idea that a former player would lead us was exciting, but I'm just a fan, I knee-jerk, our board shouldn't. So suddenly our CEO decided that he himself (a CEO who's failed miserably in almost every football decision he's made so far) and Ole ( A young manager who has no experience at this level, fresh from the massive club of Molde) would take on the job to rebuild one of the biggest football clubs in history. Now we're reaping the fruits of their professionally handled rebuild, initially caused by the Glazers business-model. So no I'm not that happy with out owners nor our clown CEO.