Perfect moment to sell him from a Real Madrid point of view. Yes, he scored a lot during the last season but it wasn't evenly distributed and that's why the league title was gone in October. The first half of the season he scored a lot, but only in the CL group phase and even in 2018 he had two amazing months but after the penalty against Juve I can't remember him having a great game. Much like at the World Cup where he was outstanding vs Spain and decisive vs Marocco he missed the penalty vs Iran and was nowhere to be seen vs Uruguay.
And these fluctuations from the greatest highs in single games (which he will be able to achieve for years) to long draughts where he is more or less just a passenger of a team playing for him will only get stronger which is why this is the moment to move on. He has given his best years to Real Madrid, is a club icon, the leading scorer of all-time and for that we are eternally thankful - but no single player is bigger than the club. And with his constant demands for a better contract, the annual is he going or not theater, the tax case that may still be open or not depending on who you believe and these fluctuations in performance the moment has come. Thank you, Cristiano Ronaldo!