There needs to be a change of culture in the types of players we buy too, not commercial, high wage, big PR players. Avoid 100m players. If it's to be 70-80m, it has to be worth it. Don't be afraid of smart 20-30m qualified punts. You see clubs all over the league pick these players up, but United just seem to wait to see if they're 'proven' before buying them, which adds 50m to their price tag.
Agree with this 100%.
If you look how Liverpool have rebuilt, they've
rarely spent north of £50m on a player as above that it becomes much harder to justify the transfer fee relative to cheaper alternatives.
Most of their key signings fell in the £30-40m range.
Applying that to players we've been linked to, the likes of Declan Rice are obvious examples of players who should simply be dimsissed out of hand as there's no way he can justify that extra expenditure over all the other DMs across Europe who are available for more reasonable prices.
But even with someone like Darwin Nunez, I wince at the 70-80m price being cited for him. We know for a fact based on his underlying data that he's returned at an unsustainable rate this season. And his price has increased off the back of those usustainable returns. So even if we completely accept that he's still a good player, we'd be willfully buying him at a
certainly inflated price. Exactly the sort of signing Liverpool
didn't make.