Every word he said is spot on. Just when you think the club has hit rock bottom they go and embarrass everyone further.
Genuinely think a lot of the material around the club, particularly that produced by the journalists, is done to incite an emotional reaction.
Reporters can easily rock up to a SSN segment, with the barest bit of preparation, and simply refer to us as ‘shambolic’ or ‘incompetent’ or ‘directionless’ and they’ll get tonnes of retweets and social media interactions. That’s not to say we aren’t without reproach, but it is ridiculously easy to put zero journalistic integrity to a piece and still pull in big numbers, because it’s disparaging us. The substance of the article does not have to be meaty, it will be successful because it riles people up.
Part of the toxic culture of the club is how invested people get with their lazy, impotent, momentary anger when reporters say anything negative like this. The sooner we roll our eyes at these tidbits and move on, neglecting to give those who use this inflammatory style the attention they are seeking, the sooner it will die.
We talk so much about how little impact fans on the internet can have, however, we can impact that. Stop engaging with the deliberately inciting comments, stop fuelling the futile hate fire and let that part of our club’s circus die.