We've been a poorly run football club for ages. I still hold out some hope that the new faces can do a good job but it's difficult to have faith when we seem so cumbersome in the market. We should have had the biggest response this summer being England's biggest club which came off a horrific season yet we seem to be the most pedestrian thus far.
"Poorly run" doesn't have to mean utterly incapable of signing anybody at all. We've signed plenty of players throughout this decade. It's definitely unusual and very worrying that in possibly our most important transfer window in the history of the club, we're doing absolutely nothing while all our competitors are busily strengthening with top-shelf signings. How long until somebody else grabs our targets from under our nose while we haggle back and forth with Barcelona for a sum that we routinely piss away on random no-name loans like Ighalo? The longer we wait, the worse our transfer window will be as the options dwindle one by one. It's very troubling. I wonder if there's some exact reason which we aren't aware of. I wouldn't just chalk it down to being poorly run, because we have been for ages and this is a whole new level of highly warranted concern.
While it's not the first time we look silly in the transfer window, it has never been this dire before, and this is the one time that we need to get some good business done or else literally put the actual future of the club in jeopardy. If we botch this transfer window, we're fecked for real. We're at the very end of the timespan in which we can stay afloat solely by merit of being Manchester United. If things don't turn around and start to improve this very next season, we're likely facing several decades in the wilderness ala Liverpool. Anyone with their finger on the pulse of football can see that one more season in the dumps will fully and completely topple us from the list of elite clubs, and the privileges in the market that come with that.
Transfer fees are escalating at such a rapid pace that even this club's high revenue won't be enough to compete against the sugar daddy clubs and Real Madrid in the market unless the football starts to improve immediately. If we don't start to consistently qualify for the CL and reach cup finals very soon, we won't be financially competitive. It's what happened to Arsenal, it's just taking a little longer for us because our financial level was always higher than theirs, but it's moving in that direction. We must become a club that can drop £100m on the main transfer target every summer, because that's what our competitors are doing. We can't spend weeks and weeks trying to haggle our way down to €65m on our #1 transfer target.